Softchoice

Backup

Cohesity ups investment in Canada and looks to drive deeper into midmarket

March 18, 2019 Mark Cox Comments Off on Cohesity ups investment in Canada and looks to drive deeper into midmarket
Cohesity hopes to outgrow its new offices in the GTA, which will be filled both with new engineers for the company’s R&D operations, and new sales people working with the partners who are their sole route to market. 

Distribution

Erasure-as-a-service provider Blancco Technology Group extends Ingram Micro distribution to Canada

October 30, 2018 Mark Cox Comments Off on Erasure-as-a-service provider Blancco Technology Group extends Ingram Micro distribution to Canada
Blancco is looking Ingram Micro to help them put together a select channel of MSPs and VARs to offer their erasure-as-a-service offering. Softchoice has been announced as a Canadian channel partner.

Partnerships

Pure Storage highlights Cisco momentum with new Oracle Data Warehouse solution, and AIRI integrations

July 24, 2018 Mark Cox Comments Off on Pure Storage highlights Cisco momentum with new Oracle Data Warehouse solution, and AIRI integrations
Pure Storage channel chief Michael Sotnick also highlighted strong company momentum in the Canadian market.

Channel Programs

Netwrix launches new channel program to better enable partners in more proactive channel strategy

March 29, 2018 Mark Cox Comments Off on Netwrix launches new channel program to better enable partners in more proactive channel strategy
Netwrix has revamped their North American channel program, beefing up education, enablement and support, and as a first step wants to develop a cadre of go-to partners who can do implementations and bring in business on their own.

Software

Netwrix on journey from IT auditing solution to visibility platform with Auditor 9.5

November 2, 2017 Mark Cox Comments Off on Netwrix on journey from IT auditing solution to visibility platform with Auditor 9.5
Netwrix has a hybrid go-to-market model, but has never really been proactive about its channel. That’s about to change, however.

Storage

Pure Storage plays to packed house in Toronto stop on Live tour

October 10, 2017 Mark Cox Comments Off on Pure Storage plays to packed house in Toronto stop on Live tour
Brent Allen, Pure Storage’s Canadian country manager, was at the Pure//Live event and discussed the company’s progress in Canada with ChannelBuzz.

Cloud

Do your customers love Office 365, but avoid the cloud?

June 13, 2017 Robert Dutt Comments Off on Do your customers love Office 365, but avoid the cloud?
A Softchoice survey finds that while customers accept Office 365 as a way of licensing software, many aren’t moving their infrastructure into the cloud.

Cloud

Accellion sees massive upside in decision to dance with Microsoft

March 31, 2016 Mark Cox Comments Off on Accellion sees massive upside in decision to dance with Microsoft
Accellion joins the Microsoft Cloud Storage Partner Program, allowing its kiteworks platform to allow users to create or access Office 365 files from any device without having to save or upload the file back to the original content source.

Distribution

PernixData looks to Promark for first general North American distribution deal

March 3, 2016 Mark Cox Comments Off on PernixData looks to Promark for first general North American distribution deal
PernixData has dealt direct with its channel in the past, but believes the time is right to take on distribution to accelerate sales of its software that improves the efficiency of storage in virtualized environments.

Managed Services

Softchoice becomes first Dell partner to offer a custom managed service for Dell servers

January 29, 2016 Mark Cox Comments Off on Softchoice becomes first Dell partner to offer a custom managed service for Dell servers
Softchoice adds Dell to their Keystone Managed Services portfolio, to provide a complementary wrap to Dell’s own ProSupport services.