Kicking off the company’s 2016 Worldwide Partner Conference in Toronto, Microsoft CEO Satya Nadella outlines what a focus on the digital transformation of business will mean to both Microsoft and its partners.
None of the announcements, which included joint validation for SAP HANA on the Azure platform, were earth-shattering, but they do speak to the significance of the relationship between the two long-time allies and how they see the market moving.
The long-time partners say their co-engineered hybrid cloud offering will greatly expand the addressable market for Azure, by making it more affordable and accessible for companies leery of the cost of hybrid cloud deployments.
Sage sees the tighter integration with Microsoft platform as good news for Sage partners, and for Microsoft partners looking to benefit from Sage Live’s innovation.
While the software giant is actively transforming itself into a cloud giant as well, its channel chief says partners need to take fuller advantage of what Microsoft can offer on this journey, and aggressively benchmark themselves in the transformation.
Microsoft will make Surface Pro 3 available to WPC attendees at a discount, but remains unclear on when (or if) partners will be able to resell the device.
Satya Nadella, Microsoft’s new CEO, says partnering is key to the company, but partnerships will evolve as Microsoft goes cloud-first and mobile-first.
Turns out most key industry executives are feeling at least optimistic about Satya Nadella’s Microsoft promotion, but some analysts see it differently.