Tag Archive for Salesforce

SupportBots looks to save MSPs money with AI-driven support bots

SupportBots launched a free trial period in February so MSPs can test them and provide feedback. For now, their main functionality is booking customers with available technicians, but the plan is to eventually do much more than that.

eSentire integrates cloud sources into its Managed Detection and Response service

The addition of cloud visibility into the Managed Detection and Response service responds to the user vulnerability to issues like phishing and data exfiltration, and presents a strong new opportunity for partners.

Salesforce tweaks channel programs in tiering, training, specializations

Salesforce looks to improve its support of partners, as it looks to grow its consultant base tenfold over the next several years to meet projected demand.

Masergy sees new Cloud Contact Center solution as entrée to enterprise

The new offering complements Masergy’s established Unified Communication as a Service solution, and may also prompt some customers using that solution to switch to this one.

Salesforce-focused solution provider Nubik turning new opportunities into rapid expansion

In the last year, Montreal-based Nubik has both been deepening its relationship with Salesforce, and aggressively expanding into new markets.

Kingston ON-based Stantive building out its own channel for Salesforce-based CMS solution

Stantive, which had a long relationship with Salesforce as a customer before becoming a business partner during the past decade, is now building out its own channel for its CMS solution and seeing strong results.

Becoming easier for partners to do business with remains multi-year journey: Salesforce

Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.

Salesforce stresses that rebranding of ISV program articulates partnering philosophy

Salesforce is now calling its ISV partners App Innovation partners, and explained in some detail why new conceptions of customer value make the distinction important.

Sage continues strategy to build up channel business

Sage continued on the more channel-friendly course laid down last year after Stephen Kelly took over as CEO, and while the strategy itself is not new, the company believes it made some major steps this year towards meeting its goals.

Sage looks to disruptive product strategy to leapfrog competition

At Sage Summit, Sage has outlined to partners a much more detailed roadmap than it has ever done before, in order to get the partners to understand fully where things are going, to buy into the changes, and engage closely with Sage on them.

StorageCraft enters cloud backup market

The on-prem specialist announces it will make a belated entry into the cloud backup space, to allow existing partners to get both their on-prem and cloud products from a single vendor, and to expand their partner base among MSPs.

BlackBerry enhances workflow capabilities, integration into business-critical apps

BlackBerry leverages the WatchDox security technology it acquired last year into three related offerings, BlackBerry Email Protector, BlackBerry for Salesforce, and an enhanced Outlook plug-in for version management in collaboration.

Salesforce deepens partner training, specializations

New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.

Intel Security to revamp program, incentives around new strategy

Richard Steranka, vice president of global channel operations at McAfee

Intel Security’s channel chief tells partners the company will focus incentives around its new platform approach, winning new customers and expanding business with existing customers.

Salesforce unveils major elements of Lightning ecosystem

Significant enhancements to Sales Cloud and a new field Service component for Service Cloud will be available in new Lightning versions available this spring, in Salesforce’s second quarter.

Salesforce outlines progress on new partner readiness, partner experience initiatives

New Salesforce certifications are scheduled for March and April, while both the self-service Trailhead modules and the face-to-face Partner Fast Forward continue to progress to schedule.

Sage sees three-way synergies with Salesforce in new Microsoft partnering deal

Sage sees the tighter integration with Microsoft platform as good news for Sage partners, and for Microsoft partners looking to benefit from Sage Live’s innovation.

New training initiatives highlight Salesforce partner announcements at Dreamforce

Salesforce introduced many exciting new solutions at Dreamforce, but for specifically partner-focused announcements, the big ones were all about training. And there were a lot of them.