Karl Fahrbach

Cloud

SAP Chief Partner Officer Fahrbach says his new role reflects partner focus away from selling and towards delivering customer satisfaction

March 11, 2019 Mark Cox Comments Off on SAP Chief Partner Officer Fahrbach says his new role reflects partner focus away from selling and towards delivering customer satisfaction
Fahrbach also said that in comparison with the sales position held by his predecessor, Rodolpho Cardenuto, as SAP’s top channel official, he represents the entire global partner organization, and brings it to a higher level of importance within the company.

Cloud

SAP names Karl Fahrbach first chief partner officer in reworking of channel chief role

March 7, 2019 Mark Cox Comments Off on SAP names Karl Fahrbach first chief partner officer in reworking of channel chief role
Fahrbach’s new position is a hybrid of the work he had already been doing and the large scope of the role formerly filled by Rodolpho Cardenuto, who recently left SAP.

Cloud

SAP global channel chief Cardenuto is leaving company

December 6, 2018 Mark Cox 1
The surprise announcement comes before an announcement where Cardenuto had been scheduled to speak. No successor has been immediately named, and SAP says no changes to channel policies should be anticipated, as Cardenuto’s channel leadership team remains in place.

Channel Programs

SAP launches new cloud packaging initiative for partners

March 28, 2018 Mark Cox Comments Off on SAP launches new cloud packaging initiative for partners
The new SAP initiative provides partners with packaged cloud solutions, with the partner adding their own IP. It also contains go-to-market and marketing initiatives to help the partners sell the packages.

Cloud

SAP announces Cloud Accelerator marketing initiative to boost partner business

January 17, 2018 Mark Cox Comments Off on SAP announces Cloud Accelerator marketing initiative to boost partner business
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.

Rodolpho Cardenuto, president of global channels and general business for SAP
Channel Programs

SAP sees Cloud Choice Profit gaining momentum

May 17, 2017 Robert Dutt Comments Off on SAP sees Cloud Choice Profit gaining momentum
Cloud Choice Profit program could account for three quarters of SAP cloud business by end of 2017, channel chief says.

Karl Fahrbach, head of global channels at SAP
Channel Programs

Cloud move puts focus on partner IP, SAP says

May 16, 2017 Robert Dutt Comments Off on Cloud move puts focus on partner IP, SAP says
The move of ERP and other SAP apps to the cloud changes the role, and monetization, of partner-developed intellectual property, the vendor says.