Tag Archive for Karl Fahrbach

SAP Chief Partner Officer Fahrbach says his new role reflects partner focus away from selling and towards delivering customer satisfaction

Fahrbach also said that in comparison with the sales position held by his predecessor, Rodolpho Cardenuto, as SAP’s top channel official, he represents the entire global partner organization, and brings it to a higher level of importance within the company.

SAP names Karl Fahrbach first chief partner officer in reworking of channel chief role

Fahrbach’s new position is a hybrid of the work he had already been doing and the large scope of the role formerly filled by Rodolpho Cardenuto, who recently left SAP.

SAP global channel chief Cardenuto is leaving company

The surprise announcement comes before an announcement where Cardenuto had been scheduled to speak. No successor has been immediately named, and SAP says no changes to channel policies should be anticipated, as Cardenuto’s channel leadership team remains in place.

SAP launches new cloud packaging initiative for partners

The new SAP initiative provides partners with packaged cloud solutions, with the partner adding their own IP. It also contains go-to-market and marketing initiatives to help the partners sell the packages.

SAP announces Cloud Accelerator marketing initiative to boost partner business

The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.