AWS CEO Andy Jassy used his keynote presentation at AWS re:Invent to announce a flood of new services intended to empower developers and make them more creative.
Almost everything announced at AWS re:Invent this year was about machine learning in some way, but several new services — and a deep learning camera were highlighted.
AWS’ Global Partner Summit was chock full of news, including a redo of the partner program, new competencies in machine learning and networking, with more on the way, and major changes to AWS Marketplace.
The provision of new object storage, compute and marketplace services to developers is part of a continuing Nutanix strategy to elevate itself from providing HCI infrastructure to providing the whole stack.
Changes include a new discounting and margin system, more flexible contracts, and a much improved deal registration process that is now within the WhiteHat partner portal.
The Tasktop Integration Hub, focused on software development, provides integration services between large numbers of lifecycle and dev/ops tools – but the company is planning to expand its capabilities.
The framework lets developers write new apps to the Palo Alto Next Gen security platform, and allows for these to be consumed as cloud-delivered security apps.
In addition to the new Aruba 8400 Core Switch, featuring an advanced new OS, Aruba is also announcing the addition of asset tracking capabilities to their Meridian Mobile App platform.
Compared to the new Epicor ERP solution, which was just released to GA, Prophet 21 is less far along the development path, but the changes visible now from older versions are still significant.
Macola also made the first public announcement of its new Macola Labs, tasked with coming up with innovative new techy twists that can be applied to the software.
Salesforce highlighted that Einstein, featured at last fall’s Dreamforce, is part of the new spring release, and is in the hands of customers. They also announced a new partnership with IBM that unites IBM’s Watson with Einstein.
Walter Denk, who has a distribution background and has been working for Avaya in Germany, is the company’s new global channel chief. Even more importantly, he says that the job has been redefined and that the channel will benefit.
Zang moves into the cloud PBX market with Zang Office, although at this stage, the channel opportunities, other than referral fees, are limited. Partner opportunities for Zang Space, the collaboration tool, appear stronger.
TriNimbus, AWS’ only Premier partner in Canada, highlighted several of the many AWS announcements at the AWS re:Invent show as being highly relevant to their customer base – as well as one that will have less direct short term relevance, but longer term will likely have massive significance.
Cohesity, which aims to consolidate all forms of secondary storage on a single platform, builds on cloud archiving and tiering in their spring release with a platform with full cloud capability.
Business intelligence vendor Looker is looking to build out a channel to help take its data platform to market, and has launched a formal channel program to this end.
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.