Citrix

Partnerships

Seclore signs major deal with Citrix to power Information Rights Management for ShareFile

May 25, 2016 Mark Cox Comments Off on Seclore signs major deal with Citrix to power Information Rights Management for ShareFile
Seclore, which is India-based, has been making a large push in the North American market, and while they have been selling direct here, are just beginning to build out a channel. The OEM deal with Citrix is their largest to date, and will add significantly to their exposure, while filling what had been a security gap in ShareFile.

Channel Programs

German thin-client maker IGEL targets North American market through all-channel strategy

May 25, 2016 Mark Cox Comments Off on German thin-client maker IGEL targets North American market through all-channel strategy
IGEL has been in North America for a while, but the company is now investing considerably more in its key partners and its channel program, to develop a core of elite partners to drive market share growth. They are at Citrix Synergy this week discussing future plans with their partners, who also typically sell Citrix.

Cloud

Citrix CEO Tatarinov lays out Citrix vision, and strategy to get there

May 24, 2016 Mark Cox Comments Off on Citrix CEO Tatarinov lays out Citrix vision, and strategy to get there
Citrix CEO Kiril Tatarinov, at his first Citrix Synergy since taking over the company helm earlier this year, outlined to the company’s customers where he plans to take the company.

Servers

Nutanix, Citrix partner on scalable enterprise VDI solution for around $500 (really)

May 24, 2016 Mark Cox Comments Off on Nutanix, Citrix partner on scalable enterprise VDI solution for around $500 (really)
Nutanix’s president acknowledged that the industry’s previous announced attempts at a low-cost VDI solution have been basically junk, which have left customers suspicious of such claims. Nutanix InstantON VDI for Citrix, on the other hand, is an enterprise-capable turnkey solution, which really will come in in the $500 price range, including the endpoint.

Channel Programs

Citrix channel chief lays out three major program changes, hints at another upcoming

April 6, 2016 Mark Cox Comments Off on Citrix channel chief lays out three major program changes, hints at another upcoming
Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.

Cloud

Atera adds new features to integrated RMM-PSA platform in push into North America

March 31, 2016 Mark Cox Comments Off on Atera adds new features to integrated RMM-PSA platform in push into North America
The new functionality enhances a platform for MSPs based on extreme simplicity and a lower price point. Atera is making a push into North America this year, in particular among solution providers who have been turned off by the complexity of getting an MSP business up and running.

Security

Citrix expands browser app offerings with new Secure Browser family

March 29, 2016 Mark Cox Comments Off on Citrix expands browser app offerings with new Secure Browser family
Citrix rebrands the Workspace Cloud Browser Apps Service introduced last summer as Citrix Workspace Cloud Secure Browser, and complements this hosted service with two other offerings, the Citrix XenApp Secure Browser and the Secure Browser Deployment Kit.

Mobility

Citrix reworks NetScaler T1000 by integrating ByteMobile technology

February 22, 2016 Mark Cox Comments Off on Citrix reworks NetScaler T1000 by integrating ByteMobile technology
The new NetScaler T1000 incorporates the ByteMobile optimization software within the NetScaler appliance for improved mobile traffic handling.

Software

AppSense looks to drive more business with revitalized Citrix

January 14, 2016 Mark Cox Comments Off on AppSense looks to drive more business with revitalized Citrix
The Windows-focused virtualization management optimization vendor provides a detailed update, including their relationship with Citrix and other co-opetitors, their channel policies, and where they see their market going.

Michael Murphy, country manager for Citrix Canada
Channel Programs

Citrix messages of focus, steadiness resonate in Canada

January 13, 2016 Mark Cox Comments Off on Citrix messages of focus, steadiness resonate in Canada
While some of the channel changes announced at Citrix Summit have less relevance to Canada than in other geos, the core themes Citrix emphasized of increased focus and channel co-operation found a welcome reception.