ADTRAN

Networking

ADTRAN CEO Stanton emphasizes cautious innovation in strategy review

August 22, 2018 Mark Cox Comments Off on ADTRAN CEO Stanton emphasizes cautious innovation in strategy review
The ADTRAN CEO has never been one to lead the pack chasing hot trends, and he remained consistent to that vision while outlining the company’s strategy at their CONNECT event for press and analysts.

Managed Services

Coaxing telecom resellers to move beyond hardware still mission – and challenge – for ADTRAN

August 22, 2018 Mark Cox Comments Off on Coaxing telecom resellers to move beyond hardware still mission – and challenge – for ADTRAN
The nature of the MSP business means ADTRAN has had more success there with their ProCloud Subscription Services, and the company is aggressively recruiting there for new partners. ADTRAN is also about to introduce a new service, which they say even most MSPs are not yet selling.

Networking

ADTRAN pledges commitment to meaningful, unexciting innovation

August 10, 2016 Mark Cox Comments Off on ADTRAN pledges commitment to meaningful, unexciting innovation
ADTRAN executives walked media and analysts through their product strategy, with new technology that they said few will find exciting, but which is nonetheless indispensable.

Channel Programs

Hidden gems in ADTRAN channel messaging – as well as lump of coal for Canada

August 10, 2016 Mark Cox Comments Off on Hidden gems in ADTRAN channel messaging – as well as lump of coal for Canada
ADTRAN’s messaging for its VAR and MSP partners at its Connect Press and Analyst event has been clear, and focused on the need to take advantage of developing OPEX opportunities. A couple critically important themes were not emphasized, however.

Internet of Things

ADTRAN CEO Stanton talks networking trends

August 9, 2016 Mark Cox Comments Off on ADTRAN CEO Stanton talks networking trends
From when the carrier market will be ready for software defined networking to strategy in moving towards a white box world, ADTRAN CEO Tom Stanton shared his views at the company’s Connect Press and Analyst event.

Adtran access point
Managed Services

Adtran introduces network rental for MSPs

June 10, 2016 Robert Dutt Comments Off on Adtran introduces network rental for MSPs
Adtran’s ProCloud services aim to take networking sales — including hardware — from CapEx to OpEx, a move that could make the network much more intriguing to MSPs.

Meggin Sawyer, vice president of sales for end user markets at Adtran
Networking

Adtran seeks deeper understanding of partners’ business

August 12, 2015 Robert Dutt Comments Off on Adtran seeks deeper understanding of partners’ business
New Adtran channel chief Meggin Sawyer is changing the company’s focus from recruiting partners to working more closely with the existing partner base.

Robert Conger, vice president of carrier strategy at Adtran
Networking

Adtran makes case for SDN, NFV for service providers

August 11, 2015 Robert Dutt Comments Off on Adtran makes case for SDN, NFV for service providers
Service providers will need to embrace software defined networking and network function virtualization to remain competitive, Adtran says.

Channel Programs

ADTRAN greatly simplifies channel program with new pricing policies

March 12, 2015 Mark Cox Comments Off on ADTRAN greatly simplifies channel program with new pricing policies
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.