Barracuda strengthens investment in partner experience, particularly for more technical SEs, with new hires, with more to come, as well as additional enablement resources.
HPE CEO and HPE Aruba leader Phil Mottram outlined how Aruba fits into HPE’s broader unified cloud experience focus, and detailed how Aruba is positioning itself going forward.
The next generation version contains multiple new features designed to make customers lives easier, on a platform that will manage all of Arubas expanding solutions inventory
Axiad has had a presence in Canada, but it has been limited, something they think Canadian hosting and strengthening their channel in Canada will remedy.
Netacea began to add partners when they moved into North America two years ago, and now is focused on adding some larger and more specialized ones. They also are about to launch a new Bot Attack Intelligence solution that they believe will assist partners.
MDR is just one of eight features in the Adlumin platform, which goes to market entirely through channel partners, initially VARs and SIs, and more recently, MSPs.
Crowdstrike believes that with XDR being where IT security is headed, many of their MDR partners will transform their practices into MXDR ones, where they can offer a fully managed service with their own IP on top of the CrowdStrike platform.
The support for OT integrations is something Tenable had not been able to offer technology partners until recently, because they are very different from IT integrations, but the technical obstacle to achieving this has been overcome.
Joseph Hoban, the company’s first head of sales, lays out his plan to make Sentra a winner in a hot market segment.
Malwarebytes is particularly strong in the SMB market, and like Pax8 is focused on MSPs, making them what Pax8 considers a good fit in their portfolio.
BlackBerry sees providing the CEM functionality that the broad IT market wants as an option within their managed XDR service as a major differentiating factor for their partners compared to other cybersecurity vendors.
Cisco made its case that this is the year of the partner in security, laying out what they have been doing, and where they are going, with the emphasis squarely on additional simplification.
Following the streamlining of their partner program last year, Aqua is also modernizing their enablement tools, starting with new certifications for partner sales and sales engineer staff, and with a certification for MSPs on the horizon.
HP Wolf Connect, which allows for management of offline remote devices, is the latest piece of cheese in HP’s security stack.
Ermetic is a startup that started in the CIEM space and now offers a full CNAPP platform, which is sold by both reseller and MSSP partners.
Spera’s technology allows them to fill in what have been cracks in identity access management, which they view as highly complementary to existing IAM and IGA vendors.
Lacework has also added three new components to the program. Capture the Flag, a fairly complex enablement tool illustrating how the Lacework CNAPP works, and complimentary Cloud Security Assessments have already been used by some partners, and are formally being announced in the program. New post-sale services are in the process of development.
Netsurion’s channel in the past has been overwhelmingly MSPs, but the new Netsurion Npower Partner Program is also making a push for VARs, who the company hopes will become committed Netsurion partners as they gradually expand their business into managed services.
Cisco’s first Global Cybersecurity Readiness Index finds Canadian businesses less mature than global averages in many key metrics, pointing to the need for education and more security services.
Intel also emphasized major performance increases over the last version of the platform, and how it far exceeds the capabilities of older machines, to provide a strong case for refresh.
