Security

Artificial Intelligence

SMB-focused HornetSecurity adds two new cybersecurity tools

July 3, 2025 Mark Cox Comments Off on SMB-focused HornetSecurity adds two new cybersecurity tools
HornetSecurity has launched its AI Cyber Assistant that powers two new tools as part of its new 365 Total Protection Plan 4 solution, Email Security Analyst, which eases the workload on IT security teams while upskilling end users, and Teams Protection, which helps protect Microsoft Teams users against malicious messages and impersonation attacks.

Channel Programs

Bitdefender makes major changes to its partner program

May 28, 2025 Mark Cox Comments Off on Bitdefender makes major changes to its partner program
The enhancements include the addition of a new Platinum tier, and enhancements to deal registration and the NFR licensing system.

Distribution

Guardz joins Pax8 marketplace in MSP-focused alliance

May 22, 2025 Mark Cox Comments Off on Guardz joins Pax8 marketplace in MSP-focused alliance
Guardz, which focuses on SMB-focused MSPs, lets their partners provide AI-native unified detection and response platform for SMBs.

Artificial Intelligence

Snyk looks to deepen partner relationships with enhancements to Global Channel and GSI Partner Program

May 9, 2025 Mark Cox Comments Off on Snyk looks to deepen partner relationships with enhancements to Global Channel and GSI Partner Program
This strategic shift targets partner enablement and is all about fostering deeper, more impactful relationships in the rapidly evolving world of AI Security.

Channel Programs

New Delinea channel head Thurber lays out plans

May 9, 2025 Mark Cox Comments Off on New Delinea channel head Thurber lays out plans
Thurber, whose most recent stop was at Riverbed, will look to increase channel sales though both partner program and Go-to-Market changes.

Managed Services

ESET adds MDR to MSP mix

April 1, 2025 Robert Dutt Comments Off on ESET adds MDR to MSP mix
ESET’s full B2B lineup is now available to MSPs as conference attendees hear how the marked for managed detection and response is set to explode.

Computers

Intel looks to boost vPro usage with new registration model

March 10, 2025 Robert Dutt Comments Off on Intel looks to boost vPro usage with new registration model
Intel expects its new SaaS model to boost the acceptance of its vPro management and security technology, and also introduces new integrations and a program to ensure a guaranteed “path” for the building of select PCs.

Backup

Acronis appoints Nichols as first Canadian country manager

March 3, 2025 Robert Dutt Comments Off on Acronis appoints Nichols as first Canadian country manager
Stephen Nichols will lead the vendor’s Canadian operations and build the in-country team, a signal that Acronis sees the Canadian market as a growth opportunity.

Managed Services

Bitwarden expands MSP program to meet increases in demand

February 27, 2025 Mark Cox Comments Off on Bitwarden expands MSP program to meet increases in demand
Password and passkey management vendor Bitdefender has reacted to the high growth of their MSP business by expanding their partner program.

Security

HPE unveils channel-only standalone virtualized infrastructure

February 21, 2025 Mark Cox Comments Off on HPE unveils channel-only standalone virtualized infrastructure
HPE VM Essentials represents a new market opportunity for both HPE and its channel partners to help customers navigate changes in their virtualization strategy