Partnerships

Cloud

Ecommerce platform vendor Elastic Path takes cautious approach as strategic partner Adobe rolls out Commerce Cloud

March 29, 2019 Mark Cox Comments Off on Ecommerce platform vendor Elastic Path takes cautious approach as strategic partner Adobe rolls out Commerce Cloud
The announcement that the technology Adobe acquired last year with Magento is now generally available as Adobe Commerce Cloud was a major highlight of Adobe Summit. For Adobe ecommerce vendor partners who have worked with Adobe in this space, the consequences are not yet clear.

Cloud

Microsoft announces expansion of  Open Data Initiative with Adobe and SAP

March 27, 2019 Mark Cox Comments Off on Microsoft announces expansion of  Open Data Initiative with Adobe and SAP
Microsoft CEO Satya Nadella appeared at the Adobe Insight event to highlight the extended initiative, which also saw a demo of how Unilever uses ODI to help reduce their plastic packaging.

Partnerships

Plantronics rebrands as Poly, unveils new product and strategic initiatives

March 22, 2019 Mark Cox Comments Off on Plantronics rebrands as Poly, unveils new product and strategic initiatives
Poly is designed to provide a new joint identity for the Plantronics-Polycom combination. In addition to new pipeline product announced at Enterprise Connect this week, the company also emphasized new and expanded strategic partnerships which have more joint offerings on the way.

Partnerships

Hitachi Vantara, Cisco extend partnership around converged infrastructure

March 7, 2019 Mark Cox Comments Off on Hitachi Vantara, Cisco extend partnership around converged infrastructure
The new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure will go to market through a select number of channel partners, building on the channel focus of the recent VSP Pro solutions.

Channel Programs

Exabeam reworks technology partner program to reflect its maturity as a SIEM company

March 1, 2019 Mark Cox Comments Off on Exabeam reworks technology partner program to reflect its maturity as a SIEM company
San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.

Partnerships

Symantec expands ICD platform capabilities and TIPP strategic integration program

February 27, 2019 Mark Cox Comments Off on Symantec expands ICD platform capabilities and TIPP strategic integration program
Symantec is making two sets of related announcements, with the key link between them being the general availability of the ICD Exchange, which enhances shared intelligence between Symantec and third-party vendors.

Networking

Pluribus Networks announces next generation of its Adaptive Cloud Fabric extends support for the Edge

February 27, 2019 Mark Cox Comments Off on Pluribus Networks announces next generation of its Adaptive Cloud Fabric extends support for the Edge
Pluribus Networks is also announcing an expanded partner ecosystem, which includes several categories of technology partners.

Channel Programs

Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection

February 25, 2019 Mark Cox Comments Off on Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.

Partnerships

New IGEL partnership key for Teradici as they move well beyond PCoIP protocol

February 7, 2019 Mark Cox Comments Off on New IGEL partnership key for Teradici as they move well beyond PCoIP protocol
Teradici, like IGEL, was originally a hardware company that transitioned into a software company as the market changed, and they are looking from big things from this, and other new partnerships as the company continues its focus on a multi-cloud strategy.

Partnerships

Ottawa-based UEBA provider Interset sees enormous opportunity in new CrowdStrike partnership

February 6, 2019 Mark Cox Comments Off on Ottawa-based UEBA provider Interset sees enormous opportunity in new CrowdStrike partnership
Interset’s technology managed to interest the venture capital fund of the U.S. Intel community, but until now their exposure to solution provider channel customers has been relatively limited. They expect the CrowdStrike partnership will change that.