Data Centre

Backup

Rubrik upgrades Polaris, extends Google support in Andes 5.3 release

November 19, 2020 Mark Cox Comments Off on Rubrik upgrades Polaris, extends Google support in Andes 5.3 release
This Rubrik release, like its predecessor, is focused more on incremental changes to better facilitate large enterprise workloads, but 2021 is likely to see a return to some eye-catching new applications.

Big Data

Ataccama moves from self-service to self-driving AI in second generation of its Ataccama ONE platform

November 18, 2020 Mark Cox Comments Off on Ataccama moves from self-service to self-driving AI in second generation of its Ataccama ONE platform

The second generation of Ataccama’s platform, which reworks and extends the innovations of the first generation of this offering, is now in limited beta and scheduled for GA in February,

Channel Programs

Dell Technologies touts power of partnership at virtual event

October 23, 2020 Mark Cox Comments Off on Dell Technologies touts power of partnership at virtual event
Because of the time of year, the Dell Technologies World channel keynote this year was much less heavy on programmatic and enablement-related announcements than normal. They did, however, introduce several executives in new channel roles, and give the expected exhortations about the importance of the channel to the company.

Cloud

HPE making big GreenLake push in Canada

June 24, 2020 Mark Cox Comments Off on HPE making big GreenLake push in Canada
HPE geared up for this week’s HPE Discover event with a GreenLake Day last week, when in concert with key channel partners, they held a major event to draw attention to the consumption-based offering.

Channel Programs

New GreenLake services, Pro Series tweaks highlight partner play in virtual HPE Discover

June 23, 2020 Mark Cox Comments Off on New GreenLake services, Pro Series tweaks highlight partner play in virtual HPE Discover
HPE GreenLake’s consumption model is now top priority for HPE, so unsurprisingly, it is top priority in messaging to HPE channel partners at Discover this year as well.

No Picture
Cloud

Equinix expands Canadian presence, buying 13 Bell Canada datacentres, and launching new strategic partnership with Bell Canada

June 3, 2020 Mark Cox Comments Off on Equinix expands Canadian presence, buying 13 Bell Canada datacentres, and launching new strategic partnership with Bell Canada
Equinix acquires 13 BCE datacentres for $USD 750 million, with Bell becoming an Equinix Platinum Partner and reseller, and the two companies pledging a strong joint Go-to-Market commitment.

Backup

Rubrik emphasizes Data-Forward Enterprise theme at FORWARD Digital Summit

May 11, 2020 Mark Cox Comments Off on Rubrik emphasizes Data-Forward Enterprise theme at FORWARD Digital Summit
Rubrik’s first global customer event – virtualized by the pandemic – emphasized their vision for data management and how their applications fit into it, befitting the goal of a younger company to make itself and its value proposition better known.

Cloud

Aptum sells legacy WAN business to Beanfield Metroconnect to focus on core portfolio

May 6, 2020 Mark Cox Comments Off on Aptum sells legacy WAN business to Beanfield Metroconnect to focus on core portfolio
Beanfield, whose business is the local fibre services that no longer fit into Aptum’s core business, becomes an Aptum reseller, contributing to Aptum’s increased focus on the channel since their 2019 restructuring.

Data Centre

Alluxio, Intel partner to bring joint in-memory acceleration solution to market

April 28, 2020 Mark Cox Comments Off on Alluxio, Intel partner to bring joint in-memory acceleration solution to market
Reference architectures around the synergies between Intel Optane persistent memory and Alluxio’s open source data orchestration software for the cloud using in-memory cache will initially sell through the AWS and GCP marketplaces. A rollout to a specialized integrator channel, and to Azure will happen during 2020.

Channel Programs

Lenovo restructures DCG partner benefits for new fiscal year to better incent channel

April 2, 2020 Mark Cox Comments Off on Lenovo restructures DCG partner benefits for new fiscal year to better incent channel
The multi-faceted changes to the DCG program are designed to refresh policies which new DCG channel head Steve Biondi saw as having disincented strong partner growth activities instead of encouraging them.