Channel Programs

Channel Programs

Dell pleased with performance in first year of software integration into PartnerDirect

September 18, 2014 Mark Cox Comments Off on Dell pleased with performance in first year of software integration into PartnerDirect
Since Dell Software’s integration into PartnerDirect, the company says growth, deal registration and training levels have all increased significantly.

Channel Programs

Good Technology adds margin rewards to expanding partner program

September 12, 2014 Mark Cox Comments Off on Good Technology adds margin rewards to expanding partner program
The Margin Rewards program gives an additional discount when the partner does business with new logos, to reward them for bringing in new business. It goes into a discount pool that the partners can use to buy software, which they can pass on to a new end user, or use themselves.

Channel Programs

TrapX Security targets MSSPs with new global partner program

August 28, 2014 Mark Cox Comments Off on TrapX Security targets MSSPs with new global partner program
Trap-X has placed its TrapX Security Operation Center on the Google Cloud Platform, which allows partners to deploy entire secure SOCs and sensors quickly and inexpensively.

VMware channel chief Dave O'Callaghan (left) and president and COO Carl Eschenbach (right).
Channel Programs

VMware cuts partners in on ELAs, services

August 27, 2014 Robert Dutt Comments Off on VMware cuts partners in on ELAs, services
VMware says the company and its partners have to build closer customer relationships, outlines upcoming program changes to help partners make it happen.

Channel Programs

Nextivity opens Canadian channel to program to sell digital smart signal boosters

August 27, 2014 Mark Cox Comments Off on Nextivity opens Canadian channel to program to sell digital smart signal boosters
The company began working with resellers in the U.S. a year and a half ago, and in March 2014 a partner program was formalized in the U.S. That program has now been extended to Canada.

Dell global channel chief Cheryl Cook
Channel Programs

Dell’s distribution push starting to pay off

August 26, 2014 Robert Dutt Comments Off on Dell’s distribution push starting to pay off
Dell is seeing significant growth through distribution as it ramps up its activity with disties, including a return to working with Ingram Micro Canada.

VMware president and COO Carl Eschenbach
Channel Programs

VMware adds $10B to expected TAM

August 26, 2014 Robert Dutt Comments Off on VMware adds $10B to expected TAM
VMware sees growth in cloud and end user computing, and tells partners it has to shift its sales motion as it becomes much more than a one-product company.

Channel Programs

New ThreatTrack channel chief looks to distribution for ThreatSecure go-to-market

August 20, 2014 Mark Cox Comments Off on New ThreatTrack channel chief looks to distribution for ThreatSecure go-to-market
While ThreatTrack has a channel of SMB-focused VIPRE resellers, the new channel chief’s task is to build an enterprise-focused channel for ThreatSecure, and to do that, he is looking to distribution.

Channel Programs

Channel continues strong performance for Lenovo

August 18, 2014 Mark Cox Comments Off on Channel continues strong performance for Lenovo
Lenovo has also just relaunched its New Customer Bonus program, giving the option of a front-end as well as a back-end rebate.

Channel Programs

BiTMICRO moves into enterprise SSDs with MAXio drives

August 14, 2014 Mark Cox Comments Off on BiTMICRO moves into enterprise SSDs with MAXio drives
The enterprise SSD space is a very congested one, but BiTMICRO believes that it can differentiate itself from this crowded field because while they focus on IOPS, BiTMICRO focuses on capacity.