Channel Programs

Cisco worldwide channel chief Bruce Klein
Channel Programs

Cisco looks to cement software rep with new partner program

April 28, 2015 Robert Dutt Comments Off on Cisco looks to cement software rep with new partner program
With a growing software portfolio and a new partner program on the way, the networking giant calls on partners to get serious about software lifecycle.

Channel Communities

Dell to launch limited term Preferred status eligibility for Varnex members

April 28, 2015 Mark Cox Comments Off on Dell to launch limited term Preferred status eligibility for Varnex members
Dell gives American Varnex members six months to enjoy the benefits of Dell Preferred partner status, with Canadian members to become eligible once the Dell-SYNNEX relationship in Canada formally goes live.

Channel Programs

Campaigner creates white label e-mail marketing program for channel partners

April 28, 2015 Mark Cox Comments Off on Campaigner creates white label e-mail marketing program for channel partners
The email marketing provider has set up a channel program to provide its solution to partners, and are particularly interested in integrators who will build their email solution into a broader solution, to reach markets Campaigner would not otherwise be able to touch.

Channel Programs

Salesforce consulting partner revamp finishing up

April 23, 2015 Mark Cox Comments Off on Salesforce consulting partner revamp finishing up
The now-implemented changes to requirements for consulting partners within Salesforce’s partner program place more emphasis on customer satisfaction and training, and will allow smaller partners to advance more easily in the program.

Cisco Bruce Klein (left) and David De Abreu (right)
Channel Programs

Podcast: Cisco Partner Summit 2015 Preview

April 17, 2015 Robert Dutt Comments Off on Podcast: Cisco Partner Summit 2015 Preview
Cisco global channel chief Bruce Klein and Canadian counterpart David De Abreu join the podcast to preview Cisco Partner Summit, April 27 to 30 in Montreal.

Channel Programs

SanDisk creates new Enterprise partner program for Fusion-io focused channel

April 13, 2015 Mark Cox Comments Off on SanDisk creates new Enterprise partner program for Fusion-io focused channel
SanDisk has created a second program for its enterprise-focused products, which mainly came from Fusion-io, because their target markets, sales motions, and skill requirements are different from the SMB-focused Premier program.

Channel Programs

Barracuda restructures, rebalances partner program

April 9, 2015 Mark Cox Comments Off on Barracuda restructures, rebalances partner program
The changes include increased revenue requirements for all tiers, which break up what had become a top-heavy distribution of partners in a program where advancement was too easy, and permit proper incents of Barracuda’s most valuable partners.

Mark Enzweiler, senior vice president of global channel sales and alliances at Red Hat
Channel Programs

Red Hat channel chief: Time to build an open source practice

April 8, 2015 Robert Dutt Comments Off on Red Hat channel chief: Time to build an open source practice
“Don’t miss this wave,” Mark Enzweiler tells partners as Red Hat prepares to invest in helping partners sell open source as innovation, not commoditization.

Channel Programs

Software-defined WAN vendor Talari looks to complete channel-centric evolution with new partner program

April 2, 2015 Mark Cox Comments Off on Software-defined WAN vendor Talari looks to complete channel-centric evolution with new partner program
Talari is particularly looking to add and support partners who will wrap services around their solution, something they think can serve as a focus area of a solution provider’s practice for the next decade.

Channel Programs

Polycom enhances flexibility with first phase of new partner program

April 2, 2015 Mark Cox Comments Off on Polycom enhances flexibility with first phase of new partner program
Polycom introduces new and more flexible criteria to reach higher partner levels, while at the same time requiring minimum sales thresholds at all levels and getting more rigorous about joint business plans for upper tier partners.