Channel Programs

Channel Programs

Sage to give partners customer feedback data to strengthen customer relationships

March 25, 2015 Mark Cox Comments Off on Sage to give partners customer feedback data to strengthen customer relationships
Like the Sage Advisor Dashboard introduced last year, the new Sage Net Promotor Score Program makes data Sage has collected from customers available to partners to help them improve customer satisfaction, and their business.

Vincent Brissot, vice president of worldwide channel marketing for HP’s Printing and Personal Systems group.
Channel Programs

PartnerOne name to live on in pan-HP Alliance program

March 19, 2015 Robert Dutt Comments Off on PartnerOne name to live on in pan-HP Alliance program
HP introduces PartnerOne Alliance, a framework that will help partners who work with both HP Enterprise group and PPS post-split.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP details post-split partner programs

March 19, 2015 Robert Dutt Comments Off on HP details post-split partner programs
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models

Channel Programs

Nimble adds net-new benefits to partners with first formal partner program

March 18, 2015 Mark Cox Comments Off on Nimble adds net-new benefits to partners with first formal partner program
The three new partner tiers all have revenue and certification requirements, and most partners will not qualify, but all partners, including those not in a tier, will receive the benefits Nimble has been providing until now, as all the new benefits to the tiers are net-new.

Channel Communities

CompTIA to unveil new ultra-simple business model assessment tool

March 18, 2015 Mark Cox Comments Off on CompTIA to unveil new ultra-simple business model assessment tool
Unlike previous CompTIA tools in this area, this one is focused on business models rather than financials, and is designed to be extremely simple to use

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP looks to ease partner path to split with Navigator program

March 17, 2015 Robert Dutt 1
HP’s Partner Navigator program aims to help distributors and large partners that buy direct to get ready for the impending split of HPI and HPE.

Lynn Anderson, senior vice president of demand generation and channel marketing at HP
Channel Programs

HP moving partner marketing to planned MDF model

March 17, 2015 Robert Dutt Comments Off on HP moving partner marketing to planned MDF model
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.

Channel Programs

Equinix adds new global partner program in move to channel-friendly model

March 17, 2015 Mark Cox Comments Off on Equinix adds new global partner program in move to channel-friendly model
Equinix expects that the new program, designed to end channel conflict and properly reward partners, will attract new partners and significantly raise channel revenues.

Channel Programs

ADTRAN greatly simplifies channel program with new pricing policies

March 12, 2015 Mark Cox Comments Off on ADTRAN greatly simplifies channel program with new pricing policies
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.

Channel Programs

Violin Memory redoes channel program in shift to partner go-to-market focus

March 11, 2015 Mark Cox Comments Off on Violin Memory redoes channel program in shift to partner go-to-market focus
Violin previously sold mainly direct in North America, and had an ineffectual partner program. Now the program has been greatly strengthened, as Violin looks to turn new sales over to partners prepared to commit to and invest in them.