Channel Programs

Microsoft CEO Satya Nadella at WPC 2016.
Channel Programs

Digital transformation focus creates larger opportunity: Nadella

July 11, 2016 Robert Dutt Comments Off on Digital transformation focus creates larger opportunity: Nadella
Kicking off the company’s 2016 Worldwide Partner Conference in Toronto, Microsoft CEO Satya Nadella outlines what a focus on the digital transformation of business will mean to both Microsoft and its partners.

Channel Programs

Migration vendor Metalogix looks to enhance channel appeal with formalized partner program

July 11, 2016 Mark Cox Comments Off on Migration vendor Metalogix looks to enhance channel appeal with formalized partner program
Metalogix built up a strong business on a model where the channel business was limited and basically transactional. The company has now implemented a more complex go-to-market model in which an expanded channel with practices around migration is a key part.

Channel Programs

Concur launches structured partner program in travel and expense industry

July 7, 2016 Mark Cox Comments Off on Concur launches structured partner program in travel and expense industry
The SAP company’s program works on the referral model, and they think that the program will attract partners looking to extend their cloud business to this new sphere.

Channel Programs

With EMC integration pending, Dell channel business still trending

June 30, 2016 Mark Cox Comments Off on With EMC integration pending, Dell channel business still trending
Dell’s channel business did very well in the first quarter of their new year. At this stage though, there is still no definite clarity on the channel implications of assets entering Dell – and exiting it, with the SonicWALL divestiture.

Channel Programs

Cloud visibility vendor ProtectWise enlisting high-end VARs with new channel program

June 22, 2016 Mark Cox Comments Off on Cloud visibility vendor ProtectWise enlisting high-end VARs with new channel program
ProtectWise offers a cloud solution that provides partners with a high degree of threat visibility and awareness, allowing them to cut through chatter for more effective incident response.

Channel Programs

Oracle urges partners to climb into cloud at Oracle PartnerNetwork kickoff event

June 21, 2016 Mark Cox Comments Off on Oracle urges partners to climb into cloud at Oracle PartnerNetwork kickoff event
While much of the event was based on emphasizing Oracle’s commitment to the cloud, they did announce a new program to help ISVs into the cloud.

Channel Programs

Nutanix channel chief takes stock of changes in first year on job

June 21, 2016 Mark Cox Comments Off on Nutanix channel chief takes stock of changes in first year on job
Chris Morgan assessed his success in executing on his priorities in this first year on the job, and considers the channel impact of Nutanix’s emphasis in 2016 of the big picture beyond simply saving money through hyper-converged solutions.

Channel Programs

Aerohive looks to drive partner wireless-as-a-service business with new MSP program

June 17, 2016 Mark Cox Comments Off on Aerohive looks to drive partner wireless-as-a-service business with new MSP program
The program, which has two tiers, provides infrastructure enhancements related to managed services as well as business process changes desired by MSPs, like the separation of hardware purchases from software and pay-as-you-go billing.

Channel Programs

D&H Canada enhances successful credit extension program for partners

June 13, 2016 Mark Cox Comments Off on D&H Canada enhances successful credit extension program for partners
D&H makes another infusion to an initiative which has operated successfully as part of the Business Assurance Program for years, and which has delivered substantial returns to vendor participants as well.

Channel Programs

Salesforce deepens partner training, specializations

June 6, 2016 Mark Cox Comments Off on Salesforce deepens partner training, specializations
New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.