Channel Programs

Channel Programs

Exact Macola continues aggressive channel push with new training program for partners

September 1, 2016 Mark Cox Comments Off on Exact Macola continues aggressive channel push with new training program for partners
ERP vendor Exact Macola has been aggressively ramping up its channel presence over the last three years. This move to an online self-paced training system was in response to partner requests.

Channel Programs

SonicWALL looks to enable partners with enhanced customer services capability

August 30, 2016 Mark Cox Comments Off on SonicWALL looks to enable partners with enhanced customer services capability
SonicWALL has expanded its Customer Success organization and is approaching the beta stage with a new and enhanced support program for partners, which should be generally available by the end of the year.

Ross Brown, senior vice president of partners and alliances for VMware
Channel Programs

VMware sees momentum from deal reg, incentives changes

August 30, 2016 Robert Dutt Comments Off on VMware sees momentum from deal reg, incentives changes
VMware says partners are more engaged, selling more and more often after changes to deal registration and a shift on partner incentives.

Channel Programs

SonicWALL putting final touches on brand new post-Dell partner program

August 30, 2016 Mark Cox Comments Off on SonicWALL putting final touches on brand new post-Dell partner program
SonicWALL is emphasizing that being able to focus specifically on security will enable them to custom design things to better enable partners, and better reward them for their specific value-adds

Channel Programs

IBM-focused SVA Software announces North American launch, partner program

August 30, 2016 Mark Cox Comments Off on IBM-focused SVA Software announces North American launch, partner program
SVA Software is looking to enlist 25-30 top IBM storage resellers to sell their BVQ storage management solution, which will go to market entirely through partners.

Channel Programs

SmartFile enhances channel program in push to expand enterprise channel business

August 23, 2016 Mark Cox Comments Off on SmartFile enhances channel program in push to expand enterprise channel business
Tyler Snetselaar has been named Director of Strategic Alliances and Channel Partnerships, as SmartFile looks to expand its channel presence, especially among systems integrators serving the enterprise.

Channel Programs

Business process software vendor Agiloft expands partner program

August 16, 2016 Mark Cox Comments Off on Business process software vendor Agiloft expands partner program
Agiloft sold direct until a couple of years ago, but has been expanding its channel, and is looking to its new partner program to attract some quality partners, including ones in Canada, where they presently have none.

Channel Programs

Hidden gems in ADTRAN channel messaging – as well as lump of coal for Canada

August 10, 2016 Mark Cox Comments Off on Hidden gems in ADTRAN channel messaging – as well as lump of coal for Canada
ADTRAN’s messaging for its VAR and MSP partners at its Connect Press and Analyst event has been clear, and focused on the need to take advantage of developing OPEX opportunities. A couple critically important themes were not emphasized, however.

Channel Programs

SAP addresses partner cloud transition issues with new Cloud Choice compensation model

August 4, 2016 Mark Cox Comments Off on SAP addresses partner cloud transition issues with new Cloud Choice compensation model
The SAP PartnerEdge Cloud Choice, profit option – with the emphasis on option – has the partner doing most of what they did before, and keeping control of the customer. SAP, however, now handles the contracting, invoicing and collections.