Channel Programs

Channel Programs

VIPRE adds new channel chief and new MSP partner program

April 3, 2017 Mark Cox Comments Off on VIPRE adds new channel chief and new MSP partner program
Marya Munir comes over from Webroot to lead the execution of VIPRE’s channel strategy – which now includes a program for managed services partners.

Channel Programs

IndependenceIT revamps partner program

March 21, 2017 Mark Cox Comments Off on IndependenceIT revamps partner program
The new program, Cloud Start Initiative, adds a new tier for partners just moving into the cloud, and takes advantage of new capabilities in the IndependenceIT software to facilitate administrative self-deployment, as well as enhancements related to the Microsoft CSP program.

Channel Programs

Dell EMC looks to EMC sales alignment to ease legacy Dell partner issues

March 14, 2017 Mark Cox Comments Off on Dell EMC looks to EMC sales alignment to ease legacy Dell partner issues
Greg Ambulos, who runs North America’s channel business for Dell EMC, was in Toronto today, and provided an update on the new channel program’s progress. He also detailed changes to the overall sales structure designed to deal with long-standing complaints of legacy Dell partners.

Backup

Zerto unveils different type of vendor alliances program

March 14, 2017 Mark Cox Comments Off on Zerto unveils different type of vendor alliances program
While IT vendor alliance programs typically emphasize API sharing, Zerto’s program involves much more including active building of joint solutions and joint investments in field marketing.

Channel Programs

Datto unveils new partner program that reflects the growth of the company

March 9, 2017 Mark Cox Comments Off on Datto unveils new partner program that reflects the growth of the company
Highlights of the new Datto program include a new tier for the top two per cent of partners, as well as new marketing and benchmark analysis initiatives.

Channel Programs

VIPRE looks upmarket with new, simplified VIPRE Advanced Security for Business

March 1, 2017 Mark Cox Comments Off on VIPRE looks upmarket with new, simplified VIPRE Advanced Security for Business
VIPRE has consolidated its business portfolio into a single full-featured offering, at a rock bottom price for 250 seats and over. It’s part of a broad strategy to expand the traditionally sub-250 seat-focused vendor upmarket.

Channel Programs

Massive partner recruitment a key goal of new Scale Computing channel program

February 28, 2017 Mark Cox Comments Off on Massive partner recruitment a key goal of new Scale Computing channel program
The restructured Scale program accommodates managed service providers for the first time, and also makes provision for referral partners.

Channel Programs

Panzura unveils new cloud NAS-centric partner program

February 23, 2017 Mark Cox Comments Off on Panzura unveils new cloud NAS-centric partner program
Panzura is looking to its new partner program to both recruit and support a select partner base that can sell its new Freedom solutions, which are focused on the cloud NAS-space.

Channel Programs

Salesforce tweaks channel programs in tiering, training, specializations

February 21, 2017 Mark Cox Comments Off on Salesforce tweaks channel programs in tiering, training, specializations
Salesforce looks to improve its support of partners, as it looks to grow its consultant base tenfold over the next several years to meet projected demand.

Big Data

IBM invites partners to get cognitive with Watson Build

February 15, 2017 Robert Dutt Comments Off on IBM invites partners to get cognitive with Watson Build
IBM’s Watson Build will give partners a chance “get their hands dirty” with Big Blue’s cognitive solution, and maybe bring a new offering to market to boot.