Channel Programs

Channel Programs

Area 1 launches partner program to expand Cloud Email Security offering beyond large enterprise

August 6, 2020 Mark Cox Comments Off on Area 1 launches partner program to expand Cloud Email Security offering beyond large enterprise
Patrick Sweeney, who took over as CEO in April, talks with ChannelBuzz about the program’s philosophy, goals, and features like a pay-for-performance billing option to get into accounts with an incumbent.

Artificial Intelligence

BigPanda expands channel ecosystem with additional personnel and resources

August 6, 2020 Mark Cox Comments Off on BigPanda expands channel ecosystem with additional personnel and resources
The new resources include two net new Alliance Director positions, which are being filled by Nisa Spyker, who comes from Cisco and Matt Biehler, who has had partner management roles at Bluecore and Datadog.

Channel Programs

Digital Defense adds MSP tier to their channel program

August 4, 2020 Mark Cox Comments Off on Digital Defense adds MSP tier to their channel program
Digital Defense adds a formal MSP tier for the first time, with the conviction that this is where their market is headed, and that if they do it right, it will provide them with major advantages.

Channel Programs

Ping Identity reworks partner program to increase support for implementation partners

July 31, 2020 Mark Cox Comments Off on Ping Identity reworks partner program to increase support for implementation partners
The big news is the establishment of a four-tier Delivery Approved program, to provide more support for delivery-focused partners with consulting practices

Channel Programs

Lenovo unites DCG and IDG in portal for first time with new Global Partner Hub

July 23, 2020 Mark Cox Comments Off on Lenovo unites DCG and IDG in portal for first time with new Global Partner Hub
The new portal adds many features, like customized personas, which haven’t been in a Lenovo partner portal previously, and the company is confident the portal tools will build on good momentum of recent months.

Channel Programs

Continuous Delivery as-a-Service provider Harness set to expand channel enablement resources

July 23, 2020 Mark Cox Comments Off on Continuous Delivery as-a-Service provider Harness set to expand channel enablement resources
Harness formalized a multi-tier partner program a year ago, which now includes close to 40 partners. Over the next six months, they will implement a broader training and certification program, deploy additional technical and sales resources, and roll out a Partner Solutions Lead Program.

Channel Programs

NetApp tweaks partner program kicking off ‘rolling thunder’ changes during the coming year

July 22, 2020 Mark Cox Comments Off on NetApp tweaks partner program kicking off ‘rolling thunder’ changes during the coming year
Given that partners have their hands full with the COVID-19 situation, NetApp wanted to limit the change they have to deal with now, but major changes are coming to simplify and expand the program, while adding new investment and better differentiating partners.

Channel Programs

Brightcove adds MSP tier, better aligns resources in partner program reorganization

July 17, 2020 Mark Cox Comments Off on Brightcove adds MSP tier, better aligns resources in partner program reorganization
Brightcove sees the enterprise market as prime for the introduction of legitimate enterprise grade video solutions, and needs an effective channel to more fully penetrate that market.

Channel Programs

Canonical continues evolution of channel management by establishing GSI program

July 17, 2020 Mark Cox Comments Off on Canonical continues evolution of channel management by establishing GSI program
Canonical continues its strategy within the last year of investing more to better manage relations with their high-value partners, by establishing a separate program for GSIs.

Backup

Commvault reworks partner program to add simplicity and more effective incents

July 14, 2020 Mark Cox Comments Off on Commvault reworks partner program to add simplicity and more effective incents
Commvault global channel chief Mercer Rowe discusses why Commvault reworked its channel program just a year after they remade it last year, and why he believes the changes will incent better partner performance.