Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.
Tintri makes several significant changes to its channel program reflecting its broader solution range and partner base, and adds Promark to Arrow for its North American distribution.
The Toronto-based startup, which sells entirely through the channel, has created a three stage program to show potential customers who are educating themselves about software-defined storage how ioFABRIC’s differentiated solution for managed I/O allocation can meet their business needs
Vectra, which goes to market entirely through partners, is looking to add a select number of security partners to its channel, and support them through their new channel program.
Imation, Nexsan’s parent company, has recently undergone a major reorganization, designed to give it greater focus and make it competitive in a tough storage market. A key part of that is integrating the core Nexsan portfolio with Transporter Sync and Share technology. Access to that technology is one element of the enhanced partner program.
Ex-Rackspace channel chief Chris Rajiah also indicated that following a broad recruitment effort last year, which included mainly agents and referral partners, Equinix is focusing on adding key resellers this year, especially top Microsoft partners.
The series, done in collaboration with IDC and available as free downloads, will continue with a new chapter every month until the final one rolls out at WPC in July.
Daly talks about how the deal will change offerings and markets available to both LANDESK and AppSense partners, and how the integration of the two channels is likely to roll out.
While NetApp has some good Canadian partners, it doesn’t have enough of them. Accordingly, three months ago a new Canadian channel manager was appointed to rework the channel, giving a stronger focus around both flash and converged infrastructure, and making changes to the partner mix.
Extreme’s new channel chief is overseeing the rollout by early summer of programs the company first announced at last October’s partner event, with the first one being a wireless specialization being announced this week.
While Kaspersky is emphasizing the enterprise in its strategic objectives this year, it is also providing more segmented assistance to partners focusing on different parts of the market. This includes a new specialization which will see small business leads limited to partners who have secured it.
Cisco CEO Chuck Robbins on why the company needs to connect the dots better, what his channel background brings to the CEO spot, and new partners.
Cisco is moving to make its all-important incentive program easier for partners, starting with a significant simplification of its security component.
Some new incent programs have gone live, and other partner offerings announced at Dell World last October are now available.
Cisco CEO Chuck Robbins tells partners the company and its partners will have to move faster than ever, announces new cloud strategy and hyperconverged offering.
Avaya’s program changes give more partners ways to make more money, but also step up the requirement to have happy, satisfied customers.
The aim of Cohesity, led by Nutanix’s original co-founder, is to disrupt the secondary storage market the same way Nutanix disrupted primary storage, and through a similar 100 per cent channel model.
IBM retools its PartnerWorld program, rebuilding it around competencies and looking to reward and drive partner expertise around key solutions sets.
Unitrends is implementing a program based on five stars, with partners earning credit for ranking based on sales, marketing, customer satisfaction, training and social media achievements, in a system that can let smaller partners and even influencers rise in the program.
SugarCRM has essentially restructured its whole business model, shifting from an open source model with a freemium component and an SMB focus, to a clearly enterprise-focused strategy. While they have recruited new partners for that space, most of their Elite Partners are long-time partners who have made the transition with them.
