Channel Programs

Channel Programs

NetApp announces significant changes to Unified Partner Program

May 11, 2021 Mark Cox Comments Off on NetApp announces significant changes to Unified Partner Program
NetApp will be making major changes to their channel program at the end of April 2022, and has announced what those changes will be, and the paths partners need to prepare to be ready for the new program.

Channel Programs

AppViewX launches new channel program to drive certificate lifecycle management for machine identity management

May 10, 2021 Mark Cox Comments Off on AppViewX launches new channel program to drive certificate lifecycle management for machine identity management
AppViewX’s partner program has been remade to enable partners to sell their certificate lifecycle management machine identity solution, including selling services, through a 100% channel model.

Channel Programs

SOTI adds new partner enablement as they prepare for new partner program this summer

May 7, 2021 Mark Cox Comments Off on SOTI adds new partner enablement as they prepare for new partner program this summer
SOTI is intensifying their efforts to get partners to sell more of their portfolio, and have been adding tools and resources to make this easier to do.

Channel Programs

New Riverbed channels leader lays out plans to refresh channel strategy that had been ‘a little static’

May 3, 2021 Mark Cox Comments Off on New Riverbed channels leader lays out plans to refresh channel strategy that had been ‘a little static’
Eric Tinker has already begun steps to better enable channel partners, with a goal of significantly increasing partner-initiated business. He also plans to make changes to the company’s Rise partner program to make it more profitable for committed partners.

Channel Programs

Zebra makes big downmarket and upmarket moves, including first entry into SOHO market

May 3, 2021 Mark Cox Comments Off on Zebra makes big downmarket and upmarket moves, including first entry into SOHO market
In addition to its new SOHO-focused ZSB Series printer, being launched today, Zebra has strengthened its relations with its high-end strategic partners by adding an Alliance track to their partner program.

Channel Programs

Mitel makes changes to points system, certifications, in rejig of partner program

April 30, 2021 Mark Cox Comments Off on Mitel makes changes to points system, certifications, in rejig of partner program
Mitel also plans to make some major changes to their marketing enablement policies for partners in the second half of the year.

Channel Programs

Check Point fine tunes Partner Growth Program

April 29, 2021 Mark Cox Comments Off on Check Point fine tunes Partner Growth Program
Check Point has added some net new initiatives to its partner program, including a reseller-level engineering certification, and new lead generation campaigns which reflect lessons learned during the pandemic. They are also re-emphasizing their new customer and new product bonuses, particularly for newer partners.

Artificial Intelligence

Aunalytics launches first Alliance Partner Program to highlight and support their analytics integrations

April 28, 2021 Mark Cox Comments Off on Aunalytics launches first Alliance Partner Program to highlight and support their analytics integrations
Aunalytics’ first program for strategic partners includes major ISVs, but also MSPs and other partners with joint solutions based on deep technical integrations.

Channel Programs

Okta introduces new channel chief as company prepares to expand into major new markets

April 26, 2021 Mark Cox Comments Off on Okta introduces new channel chief as company prepares to expand into major new markets
Steve Dodenhoff takes over as leader of Okta’s channel business with extensive experience from the solution provider side of the business, including the last eight years at Insight North America, where he was President.

Channel Programs

Amplitude announces series of major changes with major product rebrand, new Recommend product and new Amplitude Partner Ecosystem.

April 26, 2021 Mark Cox Comments Off on Amplitude announces series of major changes with major product rebrand, new Recommend product and new Amplitude Partner Ecosystem.
The Amplitude Partner Ecosystem, which is much more systematic than anything Amplitude has had before, includes both technology and Go-to-Market partners, and is designed to amplify the growth potential of the other initiatives.