Channel Programs

Channel Programs

Code42 formally launches Accelerate channel program as part of move to 100% channel model

April 15, 2021 Mark Cox Comments Off on Code42 formally launches Accelerate channel program as part of move to 100% channel model
Code42 moved to a 100% channel model last fall with the launch of their Incydr solution for insider risk detection, which integrates well with SIEM, SOAR and IAM vendors, and benefits from channel partners who can bring these integrations together.

Channel Programs

Digital Guardian introduces new midmarket focused DLP as-a-Service sold only through partners

April 15, 2021 Mark Cox Comments Off on Digital Guardian introduces new midmarket focused DLP as-a-Service sold only through partners
Digital Guardian is also introducing a streamlined Managed DLP for Midsize Companies channel program to help partners sell the new service more effectively.

Channel Programs

PAM vendor BeyondTrust makes significant changes to channel program

April 14, 2021 Mark Cox Comments Off on PAM vendor BeyondTrust makes significant changes to channel program
BeyondTrust has built the standardization of pricing across the products of the four companies who became the present BeyondTrust in 2018 into the program. They have also separated out their less active partners into a new Authorized tier that will buy through distribution.

Channel Programs

FireMon refreshes partner program to better reward top partners

April 13, 2021 Mark Cox Comments Off on FireMon refreshes partner program to better reward top partners
With the growth of subscription-based sales, FireMon has also restructured its deal registration discounts to add support for subscription-based opportunities.

Channel Programs

Zadara enters into strategic partnership with Ingram Micro and restructures partner program in move to 100% channel model

April 5, 2021 Mark Cox Comments Off on Zadara enters into strategic partnership with Ingram Micro and restructures partner program in move to 100% channel model
Zadara also has doubled the number of internal people involved in partner support.

Channel Programs

Infoblox cloud specialization program to craft a cloud-first future with SaaS channel partners

March 31, 2021 Infoblox Guest Blog Comments Off on Infoblox cloud specialization program to craft a cloud-first future with SaaS channel partners
Komal Akulwar of Infoblox details how the company’s new cloud specialization will create opportunities for solution providers.

Channel Programs

CloudBolt reworks channel program to demonstrate new 100% channel commitment

March 24, 2021 Mark Cox Comments Off on CloudBolt reworks channel program to demonstrate new 100% channel commitment
Larry Kraft, who came to CloudBolt last year and has designed the new program, explains how it represents a major improvement over the company’s past channel policies and programs.

Channel Programs

Matt Smith joins Tessian from Duo Security to build out channel

March 23, 2021 Mark Cox Comments Off on Matt Smith joins Tessian from Duo Security to build out channel
Tessian, which sells enterprise email security to the enterprise and parts of the midmarket, has sold direct until recently, but bringing in Smith is part of the plan to change that.

Channel Programs

Zoom enhances benefits in Master Agent Referral Partner Program

March 22, 2021 Mark Cox Comments Off on Zoom enhances benefits in Master Agent Referral Partner Program
Zoom also increases the number of Master Agents in the program, and will also be evolving the Zoom Phone program so that partners in geos with different regulatory systems will be able to sell Zoom Phones on their own paper.

Channel Programs

Cybersecurity vendor Immersive Labs launches formal partner program around channel-first strategy

March 18, 2021 Mark Cox Comments Off on Cybersecurity vendor Immersive Labs launches formal partner program around channel-first strategy
Immersive targets both SOC teams and developers with their platform that measures and improves cyber capabilities, and is looking to a diverse range of channel partners to expand their reach.