Channel Programs

Channel Programs

ServiceMax unveils partner program for its Salesforce platform introduced last year

June 7, 2021 Mark Cox Comments Off on ServiceMax unveils partner program for its Salesforce platform introduced last year
ServiceMax introduced ServiceMax Asset 360 for Salesforce last year, complementing their long-standing field service management platform, to build on the strong momentum the new platform is showing. Now they have introduced a new partner program to support it.

Channel Programs

Intel articulates new vision and where partners fit in at Intel Partner Forum

June 4, 2021 Mark Cox Comments Off on Intel articulates new vision and where partners fit in at Intel Partner Forum
Intel recently introduced new CEO Pat Gelsinger to partners at the Intel Partner Forum, together with his vision for bringing partner-centric prosperity to all. Intel also provided updates on channel issues, marketing, and core areas of the business.

Channel Programs

Broadcom launches services-focused Expert Advantage channel program

June 4, 2021 Mark Cox Comments Off on Broadcom launches services-focused Expert Advantage channel program
The Broadcom Software services channel had been focused around a single partner, a model based on its CA acquisition, but they concluded that simply wasn’t going to work with the acquired Symantec assets, so have revamped their channel services  model.

Channel Programs

Martello launches new partner program to support growing Microsoft 365 Digital Experience Monitoring business

June 2, 2021 Mark Cox Comments Off on Martello launches new partner program to support growing Microsoft 365 Digital Experience Monitoring business
The rapid growth of Microsoft 365 has pushed Martello’s business, which once was largely focused around Mitel, in a Microsoft direction, so they have remade their partner program to support the business they see as the future of the company.

Channel Programs

Hitachi Vantara stepping up focus around partner engagement

June 1, 2021 Mark Cox Comments Off on Hitachi Vantara stepping up focus around partner engagement
Hitachi Vantara has been intensifying its channel focus this year, with a new portal, pricing tool, and eLearning modules, and partner satisfaction has increased as a result.

Backup

Big subscription push, deal reg overhaul, highlight Veeam 2021 channel Go-to-Market

June 1, 2021 Mark Cox Comments Off on Big subscription push, deal reg overhaul, highlight Veeam 2021 channel Go-to-Market
Veeam also has some new competencies around Microsoft 365, Offsite Backup and MSP Backup in pilot now, with some more on the way.

Channel Programs

ConnectWise launches partner program to help partners build security practices

May 19, 2021 Mark Cox Comments Off on ConnectWise launches partner program to help partners build security practices
Longer term, the program will likely expand beyond security, but for now the goal is to help partners, with a minimum of 500 supported endpoints, develop both the technical and marketing skills to sell security effectively, without having to become MSSPs.

Channel Programs

vArmour adds channel leader and is building out new channel program

May 17, 2021 Mark Cox Comments Off on vArmour adds channel leader and is building out new channel program
Louise Cooke, most recently VP of WorldWide Channel at BigID, lays out her objectives for the new program, which is partly in place now and will be built out during the year.

Channel Programs

Netskope responds to growing SASE market opportunity with new partner programs

May 13, 2021 Mark Cox Comments Off on Netskope responds to growing SASE market opportunity with new partner programs
Netskope recently launched Netskope Prime, an SE technical recognition program, and the Netskope Partner Delivery Program, to better enable partners delivering services on the Netskope platform.

Channel Programs

Nerdio rolls out its first channel partner programs, and certifications that are a key part of it

May 12, 2021 Mark Cox Comments Off on Nerdio rolls out its first channel partner programs, and certifications that are a key part of it
The Nerdio Partnerd Program has four tiers, with tier level determined by a combination of the number of Nerdio customers the end user has, and the number of engineers who have completed the new certifications also being announced.