Channel Programs

Channel Programs

SUSE seeing success with restructured business model, channel approach, to address changing IT trends

July 12, 2021 Mark Cox Comments Off on SUSE seeing success with restructured business model, channel approach, to address changing IT trends
The acquisition of Kubernetes management platform provider Rancher Labs in late 2020 marked a key step in the evolution of SUSE’s market strategy from selling their Linux OS to selling a full solution stack around it.

Channel Programs

Nozomi Networks reconstructs channel program as new ADVantage Partner Program

July 7, 2021 Mark Cox 1
The program’s new name is a play on their newly introduced Vantage SaaS solution, but more than the name is new, as the previous largely ad hoc program has been replaced by a more structured format.

Channel Programs

Cisco makes major new enhancements to Integrator and Provider roles

June 30, 2021 Mark Cox Comments Off on Cisco makes major new enhancements to Integrator and Provider roles
Most of the changes require more partner investment in training in exchange for more rewards. The two new roles, Developer and Advisor, are still not quite ready, and are scheduled to go live in August.

Channel Programs

Avanan launches channel program to enable VARs as well as MSPs

June 17, 2021 Mark Cox Comments Off on Avanan launches channel program to enable VARs as well as MSPs
Avanan sold its email suites direct until 2019, but has been moving to a 100% channel model, and is looking to its new partner program to accelerate that shift.

Channel Programs

Place to be is the channel as channel momentum is on fire: Dell channel chief Dagher

June 15, 2021 Mark Cox Comments Off on Place to be is the channel as channel momentum is on fire: Dell channel chief Dagher
Dell’s global channel chief Rola Dagher talked with ChannelBuzz about the state of the Dell channel today, and the priorities for the rest of the year ahead.

Channel Programs

ViewSonic moves on from Finch Club with refreshed ViewSonic Partner Program

June 15, 2021 Mark Cox Comments Off on ViewSonic moves on from Finch Club with refreshed ViewSonic Partner Program
The main feature of the new program is a new partner portal, which is integrated with Salesforce and provides much quicker access to materials and response times from ViewSonic than was the case in the past.

Channel Programs

StorONE announces first channel chief and partner program as it looks to build out channel

June 15, 2021 Mark Cox Comments Off on StorONE announces first channel chief and partner program as it looks to build out channel
Channel veteran Bill Cordero takes over channel leadership at StorONE, as the company looks to expand its new channel with the aid of a newly-designed channel program.

Channel Programs

Arctic Wolf adds tiers to partner program as part of channel growth strategy

June 10, 2021 Mark Cox Comments Off on Arctic Wolf adds tiers to partner program as part of channel growth strategy
Arctic Wolf has grown its outsourced security business to about 600 partners, managed as a single group, but with the increase in numbers, and a plan to recruit more, selectively, they are now tiering their program for the first time.

Channel Programs

Nutanix expands Elevate Partner Program with new Service Provider tier

June 9, 2021 Mark Cox Comments Off on Nutanix expands Elevate Partner Program with new Service Provider tier
The service provider program, which was announced last fall with the Elevate program and is going live now, has two tiers, and is accompanied by a promo offer that runs through next January.

Channel Programs

Commvault reworks partner program to add tiers for both large and smaller MSPs

June 9, 2021 Mark Cox Comments Off on Commvault reworks partner program to add tiers for both large and smaller MSPs
Commvault’s Metallic SaaS offering has not yet been available to MSP partners, but it will be coming to both sets of MSP partners ‘soon,’ and the company believes it will be highly attractive to both large and small MSPs.