Channel Programs

Cisco CEO Chuck Robbins
Channel Programs

Cisco’s Robbins bullish on tech impact despite challenging environment

June 14, 2022 Robert Dutt Comments Off on Cisco’s Robbins bullish on tech impact despite challenging environment
The positive impact of technology during the pandemic give it an important role to play even if things get tough, CEO Chuck Robbins tells customers and partners at Cisco Live.

Artificial Intelligence

ServiceNow channels leader Erica Volini looking to generate fundamental change in channel business and program

May 26, 2022 Mark Cox Comments Off on ServiceNow channels leader Erica Volini looking to generate fundamental change in channel business and program
Volini described the proposed changes to the channel program as fundamental and ‘down to the studs,’ with the idea being to drive more partner business, particularly to non-traditional buyers.

Channel Programs

XDR vendor Trellix adds new sales play capabilities for partners as company continues to grow partner momentum

May 25, 2022 Mark Cox Comments Off on XDR vendor Trellix adds new sales play capabilities for partners as company continues to grow partner momentum
Trellix has introduced their first set of sales plays to be used around their XDR capabilities, which will let partners do health checks and predictive analytics for customers.

No Picture
Channel Programs

GitLab launches first annual US Partner Leadership Summit to highlight major rethinking of partner program and approach to partners

May 24, 2022 Mark Cox Comments Off on GitLab launches first annual US Partner Leadership Summit to highlight major rethinking of partner program and approach to partners
The Leadership Summit highlights some specific initiatives, but the major focus is GitLab’s recent reconceptualization of its alliance and channel programs to get partners working more collaboratively with GitLab.

Channel Programs

Digital performance management vendor Apica introduces first channel program as part of push to expand partner sales

May 18, 2022 Mark Cox Comments Off on Digital performance management vendor Apica introduces first channel program as part of push to expand partner sales
Apica has had a small channel that has accounted for a small percentage of their sales, but while the expanded channel they want will still be relatively small, they want it to bring in significantly more business.

Channel Programs

Fortinet expands professional services, partner ease of use with changes to Engage Partner Program

May 10, 2022 Mark Cox Comments Off on Fortinet expands professional services, partner ease of use with changes to Engage Partner Program
A major theme running through the announcements is to make it easier for more types of partners to engage in higher level value-add  activities with Fortinet.

Channel Programs

Hybrid work, education drive very strong ViewSonic Canada first quarter

May 9, 2022 Mark Cox Comments Off on Hybrid work, education drive very strong ViewSonic Canada first quarter
The gains were similar to those in the U.S, which is impressive because the Interactive Flat Panel business is more advanced in the U.S. than in Canada.

Channel Programs

Acumatica channel VP CJ Boguszewski looks to fine tune company’s long-standing channel program

May 9, 2022 Mark Cox Comments Off on Acumatica channel VP CJ Boguszewski looks to fine tune company’s long-standing channel program
Acumatica has a 100% channel strategy, but that makes it even more imperative to maximize the efficiency of their partners, and Boguszewski has some plans in this regard.

Channel Programs

iXsystems expands RevMatch revenue matching feature into new full-blown channel program

May 9, 2022 Mark Cox Comments Off on iXsystems expands RevMatch revenue matching feature into new full-blown channel program
RevMatch now essentially becomes the top tier of a new two-tier program, which adds new features and benefits for partners.

Channel Programs

Channel-centric Canadian startup Cavelo has announced both their first channel program and the hire of their first channel leader

April 28, 2022 Mark Cox Comments Off on Channel-centric Canadian startup Cavelo has announced both their first channel program and the hire of their first channel leader
Waterloo-based Cavelo makes a platform which assesses broad aspects of data management and regulatory reporting requirements, and, unusually for their space, is focused on the SMB and SME rather than the enterprise, and concentrates on going to market through partners.