Year: 2021

Channel Programs

Netenrich overhauls partner program to emphasize security vision and deepen engagement at sales rep level

February 3, 2021 Mark Cox Comments Off on Netenrich overhauls partner program to emphasize security vision and deepen engagement at sales rep level
The new ProsperIT program also better enables Netenrich to recruit and support partners who want to resell them, rather than embed them, a trend which has been growing recently.

Marketing

Five B2B website best practices to help attract and engage customers

February 2, 2021 Barracuda MSP Guest Blog Comments Off on Five B2B website best practices to help attract and engage customers
Every company has a website, but with a few tweaks, you can leverage yours to boost sales by developing new and existing relationships with customers.

Unified Communications

Poly moves into personal video space with Poly Studio P series

February 2, 2021 Mark Cox Comments Off on Poly moves into personal video space with Poly Studio P series
The Studio P is not exclusively a Work From Home product, although that trend accelerated its development, but it is Poly’s first commercial entry for this part of the market.

Security

BIO-key enhances capabilities, user interface of PortalGuard platform

February 2, 2021 Mark Cox Comments Off on BIO-key enhances capabilities, user interface of PortalGuard platform
BIO-key’s acquisition of the PortalGuard platform last year turned them from a maker of biometric point solutions into an IAM platform, and now they have announced significant improvements to that platform.

Cloud

One Identity makes Identity Manager and Safeguard available as SaaS solutions

February 2, 2021 Mark Cox Comments Off on One Identity makes Identity Manager and Safeguard available as SaaS solutions

The new SaaS solutions are the same code as the on-prem software, and extend One Identity’s strategy of giving customers maximum choice in their road to the cloud.

Channel Programs

Imperva doubles down on channel-first with new incents to spur mid-market push

February 1, 2021 Mark Cox Comments Off on Imperva doubles down on channel-first with new incents to spur mid-market push
While Imperva is looking to push more business to loyal partners rather than recruit a bunch of new ones, they are making a major launch down into the midmarket, with new subscription plans, a lead generation machine, and new incents to help partners along.

Communications

Powering an inclusive future with WebexOne

February 1, 2021 Cisco Canada Guest Blog Comments Off on Powering an inclusive future with WebexOne
Laura Drummond of Cisco Canada reviews the announcements and developments out of the company’s WebexOne event, which capped a year that redefined the role of collaboration tools in business and society alike..

Data Management

Adaptiva sees enterprise MSP channel as key to growth in 2021

February 1, 2021 Mark Cox Comments Off on Adaptiva sees enterprise MSP channel as key to growth in 2021
Adaptiva has been making their partner business more systematic since Doug Kennedy took over as Chief Growth Officer in October 2019, and while most of their North American business remains direct, the partner business is increasing.

Security

Accelerated incident response to fight back supply chain attacks

January 29, 2021 Infoblox Guest Blog Comments Off on Accelerated incident response to fight back supply chain attacks
A rock-solid incident response approach is the only route to security success when attacks are as sophisticated as recent high-profile hacks, writes Krupa Srivatsan of Infoblox.

Channel Programs

Former BlackBerry Cylance channel leader May Mitchell joins iboss as company scales up channel in push upmarket

January 29, 2021 Mark Cox Comments Off on Former BlackBerry Cylance channel leader May Mitchell joins iboss as company scales up channel in push upmarket
Iboss just took a new funding round, and is aggressively pushing market expansion with some of that money, hiring new sales and marketing people, and looking to expand its channel with skilled partners.