Marketing

HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center

The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.

Printing and Imaging
Networking
Channel Communities
Channel Programs

Scality looks to develop select channel with its first partner program

HP CEO Dion Weisler
Channel Programs
Channel Programs

Addition of competencies to HPE Partner Ready program highlight GPC announcements

Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.

Storage
Managed Services

BitTitan and Dropbox enhance partnership as it hits general availability

The integration designed to create new opportunities for both companies’ channels has deepened since it was originally announced in July. Integration now is much broader than Box, which was the original plan. The distributors involved will also be selling the solution as a bundle.

Distribution