Big Data
Cloud
Unified Communications
Virtualization
Channel Programs

ADTRAN greatly simplifies channel program with new pricing policies

ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.

Cloud
Channel Communities

Channel needs to walk fine line on innovation to win today’s SMB business

Today’s SMBs want to see evidence of innovation from their trusted advisors, but at the same time, solution providers should avoid falling into a false either-or trap – either you get on the cutting edge and change your business model, or you will be out of business soon.

Channel Programs

Violin Memory redoes channel program in shift to partner go-to-market focus

Storage
Microsoft North America president Judson Althoff on Office 365
Cloud