SPONSORED CONTENT — “Recoverability” is the byword, the mantra, the raison d’etre at Storagecraft. It’s a simple word and almost self-explanatory in nature, and yet there’s a lot of complexity in all that it entails.

I caught up with Shawn Massey, channel sales manager at Storagecraft, during one of his frequent visits to Canada to discuss just what “Recoverability” means to the backup and recovery vendor, and more importantly, what it can and should mean to the company’s channel partners.