SPONSORED CONTENT – Solutions. It’s a weighty word in the channel, and one that’s used in a lot of different ways by a lot of different parties.

In this video interview, Brian Aebig, general manager of Avnet Technology Solutions Canada, discusses how Avnet defines solutions, the distributor’s branding as a solutions distributor, and how SolutionsPath practices can help solution providers refine and redefine their own businesses.

Aebig touches on how Avnet identifies target markets for SolutionsPath practices, and offers some advice on how VARs can find the right areas to focus when it comes to practice-building. He also offers his advice on how solution providers can avoid commoditization and bring higher-value offerings to market, and discusses how Avnet plans to evolve its SolutionsPath approach as change continues to shape the industry.

Check out the video after the jump.

httpvh://www.youtube.com/watch?v=OB8Xtl6bI7M