Bob VanKirk becomes CRO, which will strengthen SonicWall’s push to become a more significant enterprise player, but the company is emphasizing this won’t impact their commitment to the SMB market and their partners who serve that space.
SonicWall has added a direct touch to their midmarket strategy, within the context of their 100 per cent channel go-to-market.
A surge in ransomware attacks in Q1 re-emphasizes the value proposition of the SonicWall integrated portfolio of solutions, which now combines the Capture Cloud Platform working in concert with other devices in the data centre.
The SonicWall SecureFirst MSSP Program provides customized services generation capability for experienced MSSPs, blueprints for those newer to the space, and white-labelling of the experienced MSSPs’ services for partners just making the move.
SonicWall Capture Client, SonicWall Network Security virtual next-generation firewalls and the SonicWall virtual web application firewall are all scheduled for release in Q2.
SonicWall’s long-standing relationship with Ingram is helping SonicWall add between 1100 and 1200 new transacting partners every quarter, to the point where they now have over 20,000 in total.
The new SonicWall program will co-develop professional services with the designated professional services partners, and then make the services available to all partners through a SKU, with the implementation done by a local professional services partner,
When SonicWall split from Dell last fall, many of SonicWall’s traditional partners couldn’t have been happier. But for SonicWall, the new opportunity also means a lot of work shoring up old relationships, and building some new ones.
Bill Conner, best known as the CEO of identity-based security product vendor Entrust, takes over as SonicWall’s CEO, and talks with ChannelBuzz about the company’s plans going forward.
SonicWALL is emphasizing that being able to focus specifically on security will enable them to custom design things to better enable partners, and better reward them for their specific value-adds
New Partner Advantage program shifts focus from products to architectures
