Cloud

New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message

LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.

Marketing
Channel Programs

Microsoft channel chief Sorgen talks up cloud to partners

While the software giant is actively transforming itself into a cloud giant as well, its channel chief says partners need to take fuller advantage of what Microsoft can offer on this journey, and aggressively benchmark themselves in the transformation.

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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Snake Oil Salesman
Marketing