Search Engine Optimization

Cloud

New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message

January 23, 2017 Mark Cox Comments Off on New Ivanti brand for LANDESK-HEAT union to focus on unified secure workplace message
LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.

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Marketing

Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack

August 28, 2015 Mark Cox Comments Off on Intronis boosts marketing assistance to partners with MSP Marketing Booster Pack
The new resource is a key step on the road to an Intronis sales and marketing certification program scheduled to be available in Q4.

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Channel Programs

Microsoft channel chief Sorgen talks up cloud to partners

May 11, 2015 Mark Cox Comments Off on Microsoft channel chief Sorgen talks up cloud to partners
While the software giant is actively transforming itself into a cloud giant as well, its channel chief says partners need to take fuller advantage of what Microsoft can offer on this journey, and aggressively benchmark themselves in the transformation.

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Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: 5 steps for building a content marketing strategy

August 21, 2012 Irving Frydman Comments Off on MarketingBuzz: 5 steps for building a content marketing strategy
Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey

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Snake Oil Salesman
Marketing

Getting the most from your online marketing budget

November 14, 2010 Stuart Crawford 3
How to detect snake oil SEO offerings

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