LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.
The new resource is a key step on the road to an Intronis sales and marketing certification program scheduled to be available in Q4.
While the software giant is actively transforming itself into a cloud giant as well, its channel chief says partners need to take fuller advantage of what Microsoft can offer on this journey, and aggressively benchmark themselves in the transformation.
Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey
