Partner Ready

Channel Programs

HPE pledges to further ramp up channel commitment at Global Partner Summit

June 19, 2018 Mark Cox Comments Off on HPE pledges to further ramp up channel commitment at Global Partner Summit
HPE outlined its goals for its channel for the year ahead, together with new and planned initiatives to help them get there.

Marketing

HPE adds more resources to partner digital marketing strategy

June 19, 2018 Mark Cox Comments Off on HPE adds more resources to partner digital marketing strategy
HPE has built on the Digital Marketing program they announced last year with a new digital marketing maturity assessment tool, and increased resources through Marketing Pro Academy,

Big Data

HPE promises quick channel integration, availability of new acquisitions

June 6, 2017 Mark Cox Comments Off on HPE promises quick channel integration, availability of new acquisitions
In contrast with Aruba, where the program was deliberately kept separate from HPE Partner Ready, the plan with the many new acquisitions is to bring everything together quickly as part of an integrated strategy.

Marketing

HPE looks to turbocharge partner marketing with new Digital Marketing Program

June 6, 2017 Mark Cox Comments Off on HPE looks to turbocharge partner marketing with new Digital Marketing Program
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.

Channel Programs

Addition of competencies to HPE Partner Ready program highlight GPC announcements

September 12, 2016 Mark Cox Comments Off on Addition of competencies to HPE Partner Ready program highlight GPC announcements
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.

Channel Programs

HP puts final touches on post-split partner programs

October 8, 2015 Robert Dutt Comments Off on HP puts final touches on post-split partner programs
With less than a month to go before the split is finalized, HP and Hewlett-Packard Enterprise announce last details of their soon-to-be-separate partner programs.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP details post-split partner programs

March 19, 2015 Robert Dutt Comments Off on HP details post-split partner programs
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models