HPE has built on the Digital Marketing program they announced last year with a new digital marketing maturity assessment tool, and increased resources through Marketing Pro Academy,
In contrast with Aruba, where the program was deliberately kept separate from HPE Partner Ready, the plan with the many new acquisitions is to bring everything together quickly as part of an integrated strategy.
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.
With less than a month to go before the split is finalized, HP and Hewlett-Packard Enterprise announce last details of their soon-to-be-separate partner programs.
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models