Partner First

Channel Programs

SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program

February 5, 2019 Mark Cox Comments Off on SOAR vendor Siemplify stresses Partner First philosophy, enablement focus, in new partner program
Siemplify has moved to a model that directs all new business through partners, and will support them with a new single tier program that has a high emphasis on partner enablement and a commitment to protect partner profitability through margin transparency as well as deal registration.

Channel Programs

HP rationalizes Partner First Program for omni-channel era

September 13, 2016 Mark Cox Comments Off on HP rationalizes Partner First Program for omni-channel era
Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.

Channel Programs

HP puts final touches on post-split partner programs

October 8, 2015 Robert Dutt Comments Off on HP puts final touches on post-split partner programs
With less than a month to go before the split is finalized, HP and Hewlett-Packard Enterprise announce last details of their soon-to-be-separate partner programs.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP details post-split partner programs

March 19, 2015 Robert Dutt Comments Off on HP details post-split partner programs
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models