Okta

In The Channel

Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs

April 7, 2026 Robert Dutt Comments Off on Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.

Identity

Okta’s Canadian bet: Data cell, 600 employees, and a plan to triple the business

April 6, 2026 Robert Dutt Comments Off on Okta’s Canadian bet: Data cell, 600 employees, and a plan to triple the business
Okta is running over 80 percent of Canadian revenue through partners and betting big on regulated verticals with a new Montreal-based data cell. Country manager Ryan Sydor talks about what that investment looks like and where it’s headed.

Security

Okta looks to extend VMware Workspace ONE business with two channel promos

November 6, 2018 Mark Cox Comments Off on Okta looks to extend VMware Workspace ONE business with two channel promos
The promos for VMware Workspace ONE Advanced and VMware Workspace ONE Enterprise are specifically for joint Okta-VMware channel partners.

Security

Expanded Okta presence in Canada to have positive impact on Canada channel

October 22, 2018 Mark Cox Comments Off on Expanded Okta presence in Canada to have positive impact on Canada channel
Okta has ramped up both its commitment to the Canadian market, and the staff and resources available. The enhanced focus should significantly benefit their Canadian channel business as well.

Security

Okta touts Canada’s new strategic importance with opening of new Toronto office

October 18, 2018 Mark Cox Comments Off on Okta touts Canada’s new strategic importance with opening of new Toronto office
Identity management vendor Okta officially opened their new Toronto offices Wednesday, a four story facility where many of the employees are part of a large Toronto-based engineering team. Okta used the launch to highlight their commitment to Canada, and a Toronto non-profit that is receiving a grant from their Okta for Good program.

Channel Programs

StorageCraft removes divisions between partner business models in new channel program

September 27, 2018 Mark Cox Comments Off on StorageCraft removes divisions between partner business models in new channel program
In addition to moving VARs and MSP sales into the same pool, the new StorageCraft partner program now brings all the company’s products into a single program, including brand new and acquired ones.

Cloud

BetterCloud sees strong potential in highly complementary Okta integration

June 4, 2018 Mark Cox Comments Off on BetterCloud sees strong potential in highly complementary Okta integration
BetterCloud believes that its new integration with Okta, which adds significant automation to the Okta solution and eliminates blind spots, will significantly expand their business with larger customers, and with larger channel partners like global SIs.

Security

Okta adds free solution, and path to password-free future

May 23, 2018 Mark Cox Comments Off on Okta adds free solution, and path to password-free future
The OneApp free solution is part of Okta’s long-term plan to be the de facto identity layer in any software. Okta ThreatInsight, available later this year, will replace passwords by using contextual information about users, devices and networks to assess threats.

Security

Okta makes basic two-factor authentication standard across product line

August 29, 2017 Mark Cox Comments Off on Okta makes basic two-factor authentication standard across product line
The company is also announcing a new compromised password detection feature, as well as expanded application support for their Adaptive Multi-Factor Authentication solution.