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Channel Programs

Salesforce new partner initiatives include sharing more tools, methodologies

November 8, 2017 Mark Cox Comments Off on Salesforce new partner initiatives include sharing more tools, methodologies
As the role of partners in the Salesforce ecosystem continues to grow, the company has announced multiple new enablement initiatives for them.

Cloud

Salesforce offers CRM for very small businesses with Salesforce Essentials

November 7, 2017 Mark Cox Comments Off on Salesforce offers CRM for very small businesses with Salesforce Essentials
Priced at $25 per user per month, Salesforce Essentials contains core CRM components like Einstein Artificial AI to help customers work smarter, and includes the Salesforce Trailhead online learning environment to make their experience easier.

Channel Programs

Salesforce to target 20-30 cloud partners with new $50 million Salesforce Ventures fund

June 1, 2017 Mark Cox Comments Off on Salesforce to target 20-30 cloud partners with new $50 million Salesforce Ventures fund
A pair of announcements creates both a new fund to stimulate Salesforce cloud consultant partners, and a new programmatic initiative to work with this group and provide further assistance like MDF funding.

Channel Programs

Salesforce tweaks channel programs in tiering, training, specializations

February 21, 2017 Mark Cox Comments Off on Salesforce tweaks channel programs in tiering, training, specializations
Salesforce looks to improve its support of partners, as it looks to grow its consultant base tenfold over the next several years to meet projected demand.

Channel Programs

Becoming easier for partners to do business with remains multi-year journey: Salesforce

October 6, 2016 Mark Cox Comments Off on Becoming easier for partners to do business with remains multi-year journey: Salesforce
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.

Channel Programs

Salesforce deepens partner training, specializations

June 6, 2016 Mark Cox Comments Off on Salesforce deepens partner training, specializations
New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.

Channel Programs

Salesforce outlines progress on new partner readiness, partner experience initiatives

January 25, 2016 Mark Cox Comments Off on Salesforce outlines progress on new partner readiness, partner experience initiatives
New Salesforce certifications are scheduled for March and April, while both the self-service Trailhead modules and the face-to-face Partner Fast Forward continue to progress to schedule.

Channel Programs

New training initiatives highlight Salesforce partner announcements at Dreamforce

September 17, 2015 Mark Cox Comments Off on New training initiatives highlight Salesforce partner announcements at Dreamforce
Salesforce introduced many exciting new solutions at Dreamforce, but for specifically partner-focused announcements, the big ones were all about training. And there were a lot of them.

Channel Programs

Salesforce consulting partner revamp finishing up

April 23, 2015 Mark Cox Comments Off on Salesforce consulting partner revamp finishing up
The now-implemented changes to requirements for consulting partners within Salesforce’s partner program place more emphasis on customer satisfaction and training, and will allow smaller partners to advance more easily in the program.