Managed Services

Coaxing telecom resellers to move beyond hardware still mission – and challenge – for ADTRAN

The nature of the MSP business means ADTRAN has had more success there with their ProCloud Subscription Services, and the company is aggressively recruiting there for new partners. ADTRAN is also about to introduce a new service, which they say even most MSPs are not yet selling.

Channel Programs

Hidden gems in ADTRAN channel messaging – as well as lump of coal for Canada

ADTRAN’s messaging for its VAR and MSP partners at its Connect Press and Analyst event has been clear, and focused on the need to take advantage of developing OPEX opportunities. A couple critically important themes were not emphasized, however.

Meggin Sawyer, vice president of sales for end user markets at Adtran
Networking