Iva Peric-Lightfoot

Marketing

ESET steps up partner marketing capabilities with new automated marketing centre

April 30, 2018 Mark Cox Comments Off on ESET steps up partner marketing capabilities with new automated marketing centre
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.

Financing

ESET looks to financing program with Hitachi Capital America to support bigger deals

March 21, 2018 Mark Cox Comments Off on ESET looks to financing program with Hitachi Capital America to support bigger deals
ESET’s first financing program for customers in North America has a low entry point for eligibility, and includes all components of the deal, not just the ESET software.

Distribution

ESET Canada signs exclusive broadline distribution agreement with Ingram Micro

April 4, 2017 Mark Cox Comments Off on ESET Canada signs exclusive broadline distribution agreement with Ingram Micro
ESET has been investing significantly over the last two years in building up their Canadian presence. Their first distribution deal reflects that growth, and now will let them broaden their channel reach.

Iva Perric-Lightfoot, country manager for ESET Canada
Security

ESET looks to deepen enterprise penetration with new threat intelligence service

February 21, 2017 Mark Cox Comments Off on ESET looks to deepen enterprise penetration with new threat intelligence service
ESET is taking the intelligence grid that it uses internally in its cloud protection system, and making it available to customers as a service.

Security

ESET looks to new Toronto office to drive Canadian business

August 21, 2015 Mark Cox Comments Off on ESET looks to new Toronto office to drive Canadian business
Iva Peric-Lightfoot, a longtime Symantec veteran who was most recently in charge of Canadian distribution for ESET’s Canadian retail distributor, becomes ESET’s first Canadian country manager.