HPE

Partnerships

Cyberinc brings isolation-based cybersecurity protection to HPE Complete program

June 20, 2018 Mark Cox Comments Off on Cyberinc brings isolation-based cybersecurity protection to HPE Complete program
Isolation-based security is a fairly new technology, with Symantec being the best-known vendor in the space, but Cyberinc thinks that the additional security value they bring to the table will resonate with HPE’s own core messaging.

Mobility

Aruba announces first SD-WAN branch solution

June 19, 2018 Mark Cox Comments Off on Aruba announces first SD-WAN branch solution
Aruba extends their software-defined architecture to the branch, with the new Cloud Managed 7000 Series Branch Gateways, as well as new Aruba Central abilities to manage them.

Cloud

HPE to start out new GreenLake Hybrid Cloud on direct model

June 19, 2018 Mark Cox Comments Off on HPE to start out new GreenLake Hybrid Cloud on direct model
HPE has announced an exciting extension of their Pointnext Services with HPE GreenLake Hybrid Cloud. Channel partners will have to wait a while to get their hands on the new offering however, since HPE wants to establish a smooth motion for the service itself before opening it up to the channel.

Channel Programs

HPE pledges to further ramp up channel commitment at Global Partner Summit

June 19, 2018 Mark Cox Comments Off on HPE pledges to further ramp up channel commitment at Global Partner Summit
HPE outlined its goals for its channel for the year ahead, together with new and planned initiatives to help them get there.

Marketing

HPE adds more resources to partner digital marketing strategy

June 19, 2018 Mark Cox Comments Off on HPE adds more resources to partner digital marketing strategy
HPE has built on the Digital Marketing program they announced last year with a new digital marketing maturity assessment tool, and increased resources through Marketing Pro Academy,

Channel Programs

HPE unveils new GreenLake Flex Capacity partner program around flexible consumption model

June 18, 2018 Mark Cox Comments Off on HPE unveils new GreenLake Flex Capacity partner program around flexible consumption model
HPE announced the core parameters of its new GreenLake Flex Capacity for partners late last year, but now, in deep consultation with partners, have developed what they believe will be an effective model by which the channel can monetize it.

Networking

HPE adds new orchestration software, smaller model to Ethernet M-Series storage switches

June 5, 2018 Mark Cox Comments Off on HPE adds new orchestration software, smaller model to Ethernet M-Series storage switches
The HPE Smart Fabric Orchestrator provides the same capabilities for Ethernet that HP’s Smart SAN does for Fibre Channel, while the new M-Series SN2010M is a smaller switch for the secondary storage market.

Storage

Scality introduces new 3-server HPE Apollo configurations for lower entry point

June 5, 2018 Mark Cox Comments Off on Scality introduces new 3-server HPE Apollo configurations for lower entry point
The new configurations were facilitated by some of the enhancements in the new Scality RING 7.4 software, which has improving ease of use as its primary focus.

Partnerships

HPE formally announces HPE Complete program and opens it to all partners

June 5, 2018 Mark Cox Comments Off on HPE formally announces HPE Complete program and opens it to all partners
The HPE Complete program, in existence since late 2016 in what amounted to beta form, has now been opened to General Available, allowing all HPE partners, including those outside the U.S., to participate.

Distribution

D&H Canada continues as Ellis Island of distributors, topping 20 per cent growth again

May 30, 2018 Mark Cox Comments Off on D&H Canada continues as Ellis Island of distributors, topping 20 per cent growth again
D&H Canada head Greg Tobin reviews what worked well for the distributor in 2017, and offers some previews for the year ahead.