EMC

Storage

Partners need to sell the foundation of the dream, says EMC Canada’s Kerr

August 19, 2015 Mark Cox Comments Off on Partners need to sell the foundation of the dream, says EMC Canada’s Kerr
EMC’s Canadian channel chief lays out EMC’s value proposition and how partners can best position themselves within it.

Cloud

Virtustream acquired by EMC, to become separate EMC Federation business

May 26, 2015 Mark Cox Comments Off on Virtustream acquired by EMC, to become separate EMC Federation business
Virtustream will form the basis of EMC’s managed cloud services business, and will be sold both direct and through service provider and integrator partners.

Channel Programs

EMC looks to realign alliances strategy

May 6, 2015 Mark Cox Comments Off on EMC looks to realign alliances strategy
The massive pace of technological change is compelling EMC to reassess how it goes to market with its enterprise alliance partners, and while changes to the strategy are very much a work in progress, they are likely to bring significant change to the relationship between the vendor, its alliance partners, and solution providers.

Channel Programs

New EMC Federation deal reg, rules of engagement to be launched

May 5, 2015 Mark Cox Comments Off on New EMC Federation deal reg, rules of engagement to be launched
EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.

Channel Programs

EMC VSPEX portfolio being expanded into the enterprise

May 5, 2015 Mark Cox Comments Off on EMC VSPEX portfolio being expanded into the enterprise
The channel-exclusive VSPEX solutions, which have been targeted at mid-market and SMB customers, are being expanded to the enterprise with the addition of the EMC VMAX 100K enterprise data services platform.

Software

EMC defines open source strategy, opens ScaleIO to freemium model

May 5, 2015 Mark Cox Comments Off on EMC defines open source strategy, opens ScaleIO to freemium model
EMC’s announcements indicate that EMC’s open source strategy is becoming much more critical, something the company says is good news for their channel partners.

Data Centre

New VCE VxRack designed to bring appliance simplicity to datacentre

May 4, 2015 Mark Cox Comments Off on New VCE VxRack designed to bring appliance simplicity to datacentre
EMC sees this as a new category of product, which provides the same benefits as hyperconverged appliances provide, but to the datacentre, where the appliances do not scale well.

Big Data

Canadian channel needs to step up on hybrid cloud: EMC’s Kerr

April 17, 2015 Mark Cox Comments Off on Canadian channel needs to step up on hybrid cloud: EMC’s Kerr
The rapid rise of mobility, and the user expectations it has created, plus the very real promise of integrated analytics, have changed the universe where solution providers operate, and they need to adjust or lose major opportunities.

Distribution

Arrow to bring Permabit’s data efficiency appliance to IBM storage partners

April 9, 2015 Mark Cox Comments Off on Arrow to bring Permabit’s data efficiency appliance to IBM storage partners
Permabit’s deal with Arrow to bring its data efficiency appliance designed to let the older OEMs compete with the new hyperscale vendors makes IBM the third vendor to bring this technology on board, following EMC and NetApp last fall.

Big Data

EMC Federation Business Data Lake to be strong play for top partners

March 23, 2015 Mark Cox Comments Off on EMC Federation Business Data Lake to be strong play for top partners
The Federation Business Data Lake greatly expands EMC’s converged Big Data offerings, and while only EMC’s more sophisticated partners will likely be able to sell it, it will be available to them.