Christoph Schell

The Buzz...

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HP touts digital enablement to top partners as key to strategy going forward

April 11, 2018 Mark Cox Comments Off

HP celebrated a very strong year with their top partners at the company’s Executive Forum, outlining the direction of their strategy, and the role of the channel in it.

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HP rationalizes Partner First Program for omni-channel era

September 13, 2016 Mark Cox Comments Off

Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.

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HP looks to Samsung printing acquisition to increase A3 printer share by 800 per cent

September 13, 2016 Mark Cox Comments Off

HP believes that the synergies between their printing technologies and Samsung’s A3 technology will allow them to bust into a $55 billion A3 space largely held now by copier vendors.

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Reinventing the Channel: Everything as a Service

July 19, 2016 Mark Cox Comments Off

Channel partners can and should play a strong role in helping to reinvent everything-as-a-service [XaaS] for enterprises of all sizes, says HP Inc. President of the Americas Christoph Schell.

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