HP celebrated a very strong year with their top partners at the company’s Executive Forum, outlining the direction of their strategy, and the role of the channel in it.
Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
HP believes that the synergies between their printing technologies and Samsung’s A3 technology will allow them to bust into a $55 billion A3 space largely held now by copier vendors.
Channel partners can and should play a strong role in helping to reinvent everything-as-a-service [XaaS] for enterprises of all sizes, says HP Inc. President of the Americas Christoph Schell.
HP’s PPS leader for the Americas tells Varnex that HP considers the 3D printing opportunity a commercial play, and one where partners will be key.
