The Canadian acquisition is the first step in an AppRiver strategy to expand its presence further beyond the U.S, but it’s not purely about acquiring customers, as some of Roaring Penguin’s anti-spam technology will be integrated into AppRiver’s own offering.
AppRiver’s new Nautical platform provides the open APIs necessary for such integrations that their old platform lacked, and ConnectWise is the first provider for which they have built an integration.
The enhanced appMailer platform also provides the ability to share lead generation campaigns through social media.
AppRiver had a pre-templated campaign tool before, but it was limited to Office 365. The new one covers a broad range of their solutions, with 12 templates at launch, and more scheduled to be added.
AppRiver has announced the availability of unlimited dial-in conferencing to Skype for Business at an affordable rate, as a new optional feature of their Skye for Business service.
The email and network security provider company has over 100 partners in Canada, a tenth of whom joined in the past year.
