AI

Channel Programs

OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end

April 20, 2026 Robert Dutt Comments Off on OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end
OutSystems SVP of Partners and Alliances Ben Yerushalmi joins In The Channel to discuss Elevate, the vendor’s new outcome-based partner program built for the agentic AI era. The conversation covers where partners are actually generating revenue with agentic AI today, why the services model is shifting from implementation to front-end advisory, and how OutSystems thinks about competing – and coexisting – with Microsoft, ServiceNow, and Salesforce.

Distribution

From bank and warehouse to ecosystem orchestrator: A conversation with Frank Vitagliano

April 16, 2026 Robert Dutt Comments Off on From bank and warehouse to ecosystem orchestrator: A conversation with Frank Vitagliano
Every few years, someone announces the end of distribution. Direct sales was going to kill it. Then e-commerce. Then cloud. Then hyperscaler marketplaces. And yet here we are. Frank Vitagliano is CEO of the Global Technology Distribution
In The Channel

Canada’s data sovereignty moment: why partners who move first will own the space

April 15, 2026 Robert Dutt Comments Off on Canada’s data sovereignty moment: why partners who move first will own the space
Rob Falzon of Check Point Software has a candid observation: even after his company launched a dedicated Canadian data region, the phone calls aren’t coming. That, he says, is exactly the problem – and for MSPs paying attention, it’s a window.

In The Channel

The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur

April 14, 2026 Robert Dutt Comments Off on The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur
WBM Technologies president JoeAnne Hardy discusses the company’s transition from a 1950s typewriter shop to a leading Canadian MSP. She opens up about the “curse” of the entrepreneur, the deliberate pivot that aligned business growth with personal well-being, and why knowing your non-negotiables is the key to navigating private equity and growth capital.

Channel Programs

Palo Alto’s Michael Khoury on what’s actually changing for partners in the NextWave revamp

April 10, 2026 Robert Dutt Comments Off on Palo Alto’s Michael Khoury on what’s actually changing for partners in the NextWave revamp
Palo Alto Networks’ Michael Khoury joins In The Channel to walk through the ground-up redesign of the NextWave partner program – from the elimination of discount caps to the new platform adoption incentives and the CyberArk identity opportunity.

In The Channel

Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs

April 7, 2026 Robert Dutt Comments Off on Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.

Identity

Okta’s Canadian bet: Data cell, 600 employees, and a plan to triple the business

April 6, 2026 Robert Dutt Comments Off on Okta’s Canadian bet: Data cell, 600 employees, and a plan to triple the business
Okta is running over 80 percent of Canadian revenue through partners and betting big on regulated verticals with a new Montreal-based data cell. Country manager Ryan Sydor talks about what that investment looks like and where it’s headed.

In Case You Missed It

ICYMI: SonicWall names the seven deadly sins, Cisco pulls deal reg, and Lenovo bets on services

April 6, 2026 Robert Dutt Comments Off on ICYMI: SonicWall names the seven deadly sins, Cisco pulls deal reg, and Lenovo bets on services
This week’s In Case You Missed It: SonicWall reframes SMB security around seven predictable, preventable failures. Cisco eliminates compute deal registration amid rising memory costs. Lenovo evolves its partner framework toward services as hardware headwinds build. And CDW Canada delivers sobering Canadian-specific data on the state of enterprise cybersecurity.

Identity

Beyond the password vault: 1Password’s channel chief makes the case for identity security as an MSP practice

April 1, 2026 Robert Dutt Comments Off on Beyond the password vault: 1Password’s channel chief makes the case for identity security as an MSP practice
1Password’s Larissa Crandall joins the podcast to discuss why identity security has become the front door of the security conversation and what that shift means for MSPs. From the company’s evolution beyond password management to the staggering 82-to-1 ratio of non-human to human identities, Crandall makes the case that the identity opportunity is bigger – and more urgent – than most partners realize.

In The Channel

WatchGuard CEO Joe Smolarski on doubling MSP margins, the Kaseya playbook, and why Canada’s cybersecurity moment is now

March 31, 2026 Robert Dutt Comments Off on WatchGuard CEO Joe Smolarski on doubling MSP margins, the Kaseya playbook, and why Canada’s cybersecurity moment is now
WatchGuard’s new CEO sits down for a wide-ranging conversation about why 2026 may be the year MSPs stop being commodity IT providers – and what the company’s 30-year track record, Kaseya-honed economics playbook, and new Bell Cyber partnership mean for Canadian partners.