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Microsoft worldwide channel chief Phil Sorgen
Channel Programs

Microsoft shines light on partner valuation

July 22, 2015 Robert Dutt Comments Off on Microsoft shines light on partner valuation
Microsoft offers partners tips on increasing their valuation in a cloud world, and a tool to measure their success in the transformation.

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: How to use online PR effectively to increase sales

May 28, 2013 Robert Dutt 3
Irving Frydman explains how online news releases boost visibility and generate customer leads

Raelyn Kritzer, director of channel marketing at Brocade
Channel Programs

Brocade program changes aim to get closer to smaller partners

November 5, 2012 Robert Dutt Comments Off on Brocade program changes aim to get closer to smaller partners
New configuration tool and marketing capabilities on the way as Brocade looks to up the ante for Select partners

AMD Ready Willing Stable
Featured Post

AMD targets Intel with “Ready, Willing and Stable” marketing blitz

February 24, 2011 Robert Dutt Comments Off on AMD targets Intel with “Ready, Willing and Stable” marketing blitz
Campaign looks to cash in on rival’s Sandy Bridge chipset challenges

Kaspesky KSOS screenshot
Security

Kaspersky to bring small-office product to North America

February 7, 2011 Robert Dutt Comments Off on Kaspersky to bring small-office product to North America
KSOS will give partners a weapon to target customers with less than 10 PCs, CMO says