Part of the expanded services play is a new certification program to train HP print partners how to better sell security related solutions, and understand and recommend third party security integrations.
The channel businesses within HP’s Graphics Solutions portfolio leverages highly-specialized partners. HP, however, believes that the opportunity in this area is immense, and wants to bring more partners in, particularly from A3 printing.
HP is rolling out the strategy announced last fall to penetrate the A3 market, and having put in place a comprehensive go-to-market plan, they are now shipping the new product.
Enterprise player Dataguise adds full integration with another major cloud player, as part of its strategy of broadening out beyond large enterprises.
Mary Ann Yule believes the message of the new HP has strong resonance in Canada, particularly with the emphasis she has made since taking over of having HP’s Canadian staff be more empathetic to partners.
HP believes that the synergies between their printing technologies and Samsung’s A3 technology will allow them to bust into a $55 billion A3 space largely held now by copier vendors.
