Software

A tale of two transformations: Adobe and Best Buy on digitally reinventing themselves

Adobe kicked off its Adobe Summit customer event in Las Vegas with its CEO explaining how Adobe ate its own dog food to digitally transform and fundamentally reshape what had been a successful business. He was then followed by Best Buy’s CEO, who described how his company had followed the same strategy to revitalize a company that had been on many endangered lists.

SAP Chief Partner Officer Fahrbach says his new role reflects partner focus away from selling and towards delivering customer satisfaction

Fahrbach also said that in comparison with the sales position held by his predecessor, Rodolpho Cardenuto, as SAP’s top channel official, he represents the entire global partner organization, and brings it to a higher level of importance within the company.

Ottawa’s TITUS hires new CRO to grow channel as company broadens focus from data classification to data protection

TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.