San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.
Symantec is making two sets of related announcements, with the key link between them being the general availability of the ICD Exchange, which enhances shared intelligence between Symantec and third-party vendors.
Cortex is the next-generation of Palo Alto Networks’ Application Framework, with the ability to create a much deeper data lake and analyze it more effectively. The newly announced Traps 6.0 endpoint solution contributes to this, as it now gathers data like an EDR solution for the first time.
Proofpoint’s historical focus has been higher upmarket, but Essentials, which came originally from a 2013 acquisition, and has been substantially rebuilt from the ground up with an SMB focus, is a key part of their strategy as well.
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.
OrionVM, which only sells through channel partners, continues to build out what they regard as a highly sophisticated platform, which can compete effectively against the large hyperscalers on margin because all the elements of their stack are built internally rather than licensed.
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.
Pulse Secure believes that the less familiar Software Defined Perimeter architecture market has reached a critical point in market acceptance.
Comodo is recruiting partners who are prepared to make a deeper commitment to the company and supporting them through the program, while leveraging distribution for the first time ever to support much larger numbers of more transactional partners.
Empower provides a much more focused approach to the security sale than tools that Continuum has provided in the past, which includes a new assessment service to identify gaps in customer security, and dark web monitoring to show customers what has already been stolen from them.
Among the increased number of malicious JavaScript email attachments observed in January 2019, ESET researchers have spotted a large wave of ransomware-spreading spam targeting Russian users.
K2 will be working with channel partners out of the gate, although their number will be limited at the start.
Netsurion thinks a good part of the SMB and SME market is ripe for EDR security protection, and that their offering, designed for SMBs, will make their MSP partners managed security experts in the eyes of their customers.
The integrated solution offering, which Tenable says is an industry first which was complex to accomplish, brings together the on-prem version of their platform with the industrial security offering they launched several months ago.
NETSCOUT has received what amounts to a renewal of its Citrix Ready certification, but this is coincidentally timed with changes in how their Arbor Networks security division goes to market, which will have channel implications.
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.
Another key software addition is a new Policy Optimizer, that uses network intelligence to find and remove legacy firewall rules that create security issues.
Carbonite retreads a path that others have taken with their announced purchase of Webroot, bringing together natural adjacencies in backup and security. While they are confident about what they see as key synergies between the two companies, some key questions still remain about how the deal will unfold after it closes.
Symantec had already been partnered with the Israeli-based startup, which has only been selling for a couple of quarters, and following the signing of some very large deals, they decided to acquire them.
ESET offes some advice on making sure your customers’ password game is on point and ready to face the challenges of today’s cybersecurity environment.
