In The Channel

Channel Programs

Cisco 360, three months in: Canadian partners are responding better than expected

April 24, 2026 Robert Dutt Comments Off on Cisco 360, three months in: Canadian partners are responding better than expected
Cisco Canada’s VP of Partner Organization and SMB Sales takes stock of the first quarter of the new Cisco 360 Partner Program – including the partner feedback that caught her off guard, what “Preferred” means now that Gold is gone, and why Canadian partners should start building their adopt-and-renew practices before the incentive structure forces them to.

In The Channel

The gaps are the opportunity: Dell’s Eric Arcese on the AI Factory, VxRail’s evolution, and what’s ahead

April 23, 2026 Robert Dutt Comments Off on The gaps are the opportunity: Dell’s Eric Arcese on the AI Factory, VxRail’s evolution, and what’s ahead
Dell’s Eric Arcese joins In The Channel with a message for Canadian partners navigating the AI era: the opportunity isn’t in the infrastructure itself – it’s in the gaps around it.

In The Channel

AI thinks, automation acts: Rewst founder Aharon Chernin on building the automated MSP

April 22, 2026 Robert Dutt Comments Off on AI thinks, automation acts: Rewst founder Aharon Chernin on building the automated MSP
Rewst founder Aharon Chernin draws a distinction that should reshape how you think about both AI and automation: there is a difference between an MSP that does automation and an automated MSP. One is a project. The other is a culture.

In The Channel

Jennifer Roy on culture, scale, and what PE really looks like from inside a Canadian MSP

April 21, 2026 Robert Dutt Comments Off on Jennifer Roy on culture, scale, and what PE really looks like from inside a Canadian MSP
Jennifer Roy didn’t know what half the acronyms in the job description meant when she applied for her first role in managed services. Fifteen years later, she’s CEO of Nucleus Networks, operating across five Canadian cities, and one of the more candid voices in the Canadian channel on what people-first leadership actually costs you.

Channel Programs

OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end

April 20, 2026 Robert Dutt Comments Off on OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end
OutSystems SVP of Partners and Alliances Ben Yerushalmi joins In The Channel to discuss Elevate, the vendor’s new outcome-based partner program built for the agentic AI era. The conversation covers where partners are actually generating revenue with agentic AI today, why the services model is shifting from implementation to front-end advisory, and how OutSystems thinks about competing – and coexisting – with Microsoft, ServiceNow, and Salesforce.

In The Channel

What F12.net has learned from 20 years and 15+ acquisitions

April 17, 2026 Robert Dutt Comments Off on What F12.net has learned from 20 years and 15+ acquisitions
F12.net founder and CEO Alex Webb and Chief of Staff Leanne Yeatman walk through two decades of M&A experience – from their first acquisition in 2006 to their recent private equity transition – covering what makes them pursue or walk away from a deal, what integration really looks like on Monday morning, and what MSP owners need to hear if they’re thinking about selling.

Distribution

From bank and warehouse to ecosystem orchestrator: A conversation with Frank Vitagliano

April 16, 2026 Robert Dutt Comments Off on From bank and warehouse to ecosystem orchestrator: A conversation with Frank Vitagliano
Every few years, someone announces the end of distribution. Direct sales was going to kill it. Then e-commerce. Then cloud. Then hyperscaler marketplaces. And yet here we are. Frank Vitagliano is CEO of the Global Technology Distribution
In The Channel

Canada’s data sovereignty moment: why partners who move first will own the space

April 15, 2026 Robert Dutt Comments Off on Canada’s data sovereignty moment: why partners who move first will own the space
Rob Falzon of Check Point Software has a candid observation: even after his company launched a dedicated Canadian data region, the phone calls aren’t coming. That, he says, is exactly the problem – and for MSPs paying attention, it’s a window.

In The Channel

The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur

April 14, 2026 Robert Dutt Comments Off on The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur
WBM Technologies president JoeAnne Hardy discusses the company’s transition from a 1950s typewriter shop to a leading Canadian MSP. She opens up about the “curse” of the entrepreneur, the deliberate pivot that aligned business growth with personal well-being, and why knowing your non-negotiables is the key to navigating private equity and growth capital.

In The Channel

Cork Cyber is evolving from cyber warranty provider to MSP security platform

April 13, 2026 Robert Dutt Comments Off on Cork Cyber is evolving from cyber warranty provider to MSP security platform
Cork Cyber started life as a cyber warranty company backed by Datto founder Austin McChord, writing cheques when MSPs’ clients got hit. CEO Dan Candee is now building something much broader – a risk intelligence and remediation platform designed to close the gaps before the cheques need to be written. In this conversation, Candee walks through the strategic pivot from warranty to platform, explains the Credit Karma model behind Cork Score, gets specific about pricing and how MSPs can actually make money with Cork, and shares what the company’s own claims data is revealing about threat actors targeting Canadian businesses.