In The Channel
In The Channel
In The Channel
The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur
WBM Technologies president JoeAnne Hardy discusses the company’s transition from a 1950s typewriter shop to a leading Canadian MSP. She opens up about the “curse” of the entrepreneur, the deliberate pivot that aligned business growth with personal well-being, and why knowing your non-negotiables is the key to navigating private equity and growth capital.
In The Channel
Cork Cyber is evolving from cyber warranty provider to MSP security platform
Cork Cyber started life as a cyber warranty company backed by Datto founder Austin McChord, writing cheques when MSPs’ clients got hit. CEO Dan Candee is now building something much broader – a risk intelligence and remediation platform designed to close the gaps before the cheques need to be written. In this conversation, Candee walks through the strategic pivot from warranty to platform, explains the Credit Karma model behind Cork Score, gets specific about pricing and how MSPs can actually make money with Cork, and shares what the company’s own claims data is revealing about threat actors targeting Canadian businesses.
Channel Programs
In The Channel
In The Channel
Your tools are the threat: ESET’s Tony Anscombe on MSP supply chain risk
A 277% spike in RMM abuse. MFA bypasses through inherited VPN configurations. Attackers targeting backup infrastructure before they even start encrypting. In this second conversation with ESET Chief Security Evangelist Tony Anscombe, we dig into how the tools MSPs rely on every day have become the primary attack surface – and what the practical path forward looks like.
In The Channel
Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.
Identity
Channel Programs
Identity
Beyond the password vault: 1Password’s channel chief makes the case for identity security as an MSP practice
1Password’s Larissa Crandall joins the podcast to discuss why identity security has become the front door of the security conversation and what that shift means for MSPs. From the company’s evolution beyond password management to the staggering 82-to-1 ratio of non-human to human identities, Crandall makes the case that the identity opportunity is bigger – and more urgent – than most partners realize.